AlohaCare And HealthCrowd Improve Health Outcomes Through Tailored Digital Communications
777,000 digital communication events positively impact outcomes over three years
HealthCrowd, a leading communications platform-as-a-service innovator in healthcare announced today its extended collaboration with AlohaCare. As a result, over 70,000 AlohaCare members throughout Hawaii will continue to benefit from digital engagement that has resulted in increased positive health outcomes. Since the program’s inception, members’ compliance with preventive tests and screenings, along with medication adherence have achieved major improvements.
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“We are committed to providing our members timely and relevant information to help them along their health and wellness journey,” said Francoise Culley-Trotman, AlohaCare CEO. “Our digital communications strategy, facilitated by HealthCrowd’s technology, enables us to connect with our members in new ways and empowers our members to take actionable control of their health.”
HealthCrowd successfully generated digital outreach campaigns across AlohaCare’s Medicare and Medicaid lines of business
Since 2018, AlohaCare, Hawai’i’s only community-led health plan solely dedicated to serving Medicaid and dual eligible Medicare beneficiaries has worked with HealthCrowd to design and deploy more than 40 customized digital outreach communications programs including preventive, pharmacy, and Covid-19 campaigns, as well as time sensitive blast messages.
In the coming months, AlohaCare and HealthCrowd will launch a series of campaigns to increase well-child visits and engagement in prenatal and postpartum care programs.
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HealthCrowd successfully generated digital outreach campaigns across AlohaCare’s Medicare and Medicaid lines of business:
- 777,000 communication events generated
- 70,000 members engaged digitally
- 6 languages incorporated: English, Chinese, Vietnamese, Korean, Tagalog, Ilocano
“Multilingual messages boost equitable access to care for all,” said SriVani Ganti, Director of Digital Content Strategy and Compliance for HealthCrowd. “We prefer connecting with members in their native language. They are so appreciative, and it increases receptivity to the messages.”
The targeted pharmacy programs have achieved phenomenal results with behavior change and cost savings that include double-digit increases in medication adherence.
Prevention tests and screenings impacted behavior change and cost savings resulting in 14% to 47% improvement in patient compliance.
AlohaCare and HealthCrowd continue their commitment to expanding the use of personalized digital communications to improve health outcomes in the communities they serve.
