AgilOne offers Oracle Cloud customers a 1:1 personalization across channels through Oracle Responsys
AgilOne, a predictive marketing, and customer data platform launched a Customer Data and Engagement Hub on the Oracle Cloud Marketplace.
The platform helps marketers to create a single customer profile, apply predictive intelligence to customer data, and orchestrate Omni-channel personalization delivered through Oracle Responsys, an email marketing and cross-channel orchestration solution from the Oracle Marketing Cloud.
The company is also a Silver level and Cloud Standard member of Oracle PartnerNetwork (OPN).
Easily Integrate online and offline sources
Oracle Marketing Cloud customers can leverage AgilOne’s single customer profile to integrate data from all online and offline sources. That allows cleansing, deduping, and then enriching data into one profile to be used for all marketing engagement.
AI driven insights for customer segmentation
The application’s predictive analytics and insights provide marketers with deeper customer insights. Most importantly, it enables marketers to apply machine learning to these insights in order to understand customer segments and identify revenue opportunities.
Personalization across all digital channels
With out-of-the-box integrations for Oracle Responsys, Oracle DMP, Oracle Maxymiser, and Oracle Datalogix, AgilOne enables hyper-personalized Omni-channel marketing that boosts customer lifetime value. AgilOne offers AI driven customer intelligence to Oracle Marketing Cloud for 1:1 personalization across channels through Oracle Responsys. This includes digital channels such as web personalization, email campaigns, mobile and social engagement, and display advertising, and offline channels such as in-store personalization via the app’s Omni-channel engagement feature.
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