Expanded Collaboration with Adobe Accelerates Brands’ Digital Transformation
Acxiom, the data foundation for the world’s best marketers, announced the launch of its Digital Transformation Services practice, with inaugural service offerings for Adobe Campaign, part of Adobe Marketing Cloud, and Adobe Audience Manager, part of Adobe Analytics Cloud at Adobe Summit 2018. Acxiom’s Digital Transformation Services focus on forming strategic collaborations with leading technology, data and service providers to enhance people-based marketing through premier integration, implementation and management service offerings.
“Great customer experiences are extremely difficult to deliver when digital channels like search, display, mobile, and social are constantly shifting and martech and adtech solutions are growing at an exponential rate. We are experts at not only providing a complete view of the customer but also at integrating and managing marketing technology solutions to deliver superior customer experiences. Our exceptional client services and support teams have decades of experience managing and orchestrating customer data and omnichannel technology for our clients, and we are delighted to extend our arsenal of services to leverage Adobe Experience Cloud,” said Dennis Self, co-president of Acxiom’s Marketing Solutions division.
Brands struggle to leverage the latest digital marketing technologies and best practices and are looking for a partner that can help them use digital data and technology capabilities to deliver better marketing results. Building on existing collaborative offerings, which provide identity and onboarding capabilities to Adobe Experience Cloud customers via LiveRamp and integrate Acxiom consumer audience data with Adobe Audience Manager, the expanded collaboration guides and accelerates digital transformation by delivering efficient implementation and management services that optimize marketers’ Adobe Audience Manager and Adobe Campaign investments. The new services enable customers to more effectively leverage omnichannel data assets to identify, create, target and engage the right audiences with impactful campaigns that deliver powerful customer experiences. As a result, consumers receive tailored and relevant messaging, driving enhanced audience engagement.
According to the 2017 Digital Trends report, based on a survey conducted by Adobe and eConsultancy, marketers made personalization one of their top three priorities for 2017, with 51 percent planning to increase budgets to support this initiative. In 2018, digital personalization at scale continues to be a focus for CMOs as a way to improve the overall customer experience.
“Acxiom’s deep experience in consumer data, identity resolution and ethical data use makes it ideal to integrate with Adobe Experience Cloud. With the ability to effectively utilize omnichannel data assets, Adobe Experience Cloud and Acxiom customers can ensure they’re engaging with the right audiences to deliver high-impact campaigns,” said Amit Ahuja, vice president, Adobe Experience Cloud Partners and Ecosystem Innovation, Adobe.
For brands seeking enterprise-caliber data management platform (DMP) capabilities, Acxiom’s data implementation and management services enable advertisers and publishers to gain maximum value from Adobe Audience Manager. The services include expert support to help clients not only understand and build unique audience profiles but also help them use these audiences across any digital channel using a unified data solution approach for maximum impact.
Acxiom also provides the data foundation and digital data management expertise to maximize value from Adobe Campaign for personalized, automated campaigns across digital and offline channels. Clients can combine Adobe Campaign with Acxiom’s next generation, unified data layer framework that brings together technology, data and identity resolution capabilities for a complete view of the customer to supercharge relevant, people-based campaigns.
Adobe also announced enhancements to Adobe Cloud Platform, the Experience System of Record, to provide a complete, real-time view of consumers along their journeys. Acxiom will continue to collaborate with Adobe to ensure our joint customers deliver the best experiences possible to their customers by leveraging unified consumer insights.
