Social Media Analytics Software (360Quadrants)comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support marketing and customer service activities. It is also useful for understanding economic, social, or political trends online.
360Quadrants, the most granular comparison platform, has released a quadrant on Best Social Media Analytics Software to help businesses make quicker and more informed decisions. The quadrant has Sprout Social, HootsuiteInc, TalkwalkerInc, Twitter, and Zoho sharing space as Visionary Leaders. 360Quadrants are generated post analysis of companies (product maturity and company maturity). Quadrants will be updated every three months based on market and regional analyses and developments in Social Media Analytics Software. 360Quadrants also lists the 20 best companies in the Social Media Analytics Software space.
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Social Media Analytics Quadrant Highlights
50+ companies offering top Social Analytics Solutions were analyzed, of which the top 30 companies were shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders.
Agorapulse, ClarabridgeInc, Digimind, HootsuiteInc, Netbase Solutions, SEMrush, Sendible, Socialbakers, Sprinklr, Sprout Social, TalkwalkerInc, Twitter, and Zoho have been identified as Visionary Leaders, as they have established product portfolios and a robust market presence &business strategy.
Salesforce, Simply Measured Inc, and Meltwater have been identified as Innovators, as they have focused product portfolios and innovative business strategies, with which they are able to set new trends in the market.
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