1sm, the first Revenue Operations Analytics Platform, announced that it closed a pre-seed funding round of $375,000 with participation from Jenny Fielding (Managing Director at Techstars), Tim Geisenheimer (Founder & COO at Facet Data), Michael Ruskin (COO at Jetson), and Josh Dunham (VP, Partnerships & Business Development at Life Happens), along with senior executives and angels from Oracle, Okta, mParticle, Pitchbook, BlueCrest Capital Management, and The Venture Center.
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James Weitzman, 1sm’s Co-Founder & CEO said, “Figuring out what content resonates with buyers and attempting to tie that to account level data is nearly impossible for revenue-generating teams. Sales teams only access sales systems and marketing teams only access marketing platforms. Collaboration and knowledge-transfer between departments happens offline, with no singular tool for sales and marketing teams to effectively share and act on data. Due to the many disparate sales and marketing solutions the average team uses, way too much data is lost along the way, negatively impacting the way prospects interact with your company’s content. The lack of one tool that integrates with all of these solutions leads to poor decision-making based on incomplete datasets and lack of access to tools across organizations.”
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After dealing with this problem first-hand for years and coming across a study that shows almost half of the time marketing leads, from a content perspective, are misappropriated – meaning nearly 50% of the time sellers aren’t informed about what the prospect showed interest in, leading to bad calls and lost deals, Weitzman started the company, added Lonardo and Josloff as Co-Founders and the 1sm team started building right away.
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