Zuora Partners with Global Video Game Publisher Ubisoft to Power Its Subscription Services
Zuora, Inc., a leading monetization suite for modern business, today announced that global video game publisher Ubisoft has adopted Zuora to power its Ubisoft+ and Rocksmith+ subscription services. Over the course of the partnership, Ubisoft has leveraged Zuora to scale its subscription business, automating and reducing friction in the billing, accounting and payment processes to accommodate online traffic increases of up to 200% during new game releases.
“Our technology partners must be capable of scaling up very quickly. Zuora has played an important role in this, enabling us to navigate new subscriber volume increases of up to 200%, which we can experience when we have new game releases. Zuora has the proven agility to meet our needs”
“Today’s video game market is extremely concentrated, which makes it even more critical to build direct relationships with players,” said Casilda Sánchez-Blanco, Product Lead at Ubisoft. “To succeed in this ultra-competitive sector, Ubisoft needs to be on the cutting edge of technological innovation to build games that resonate. Insights from our subscription services help us do this. With Zuora, we can design the right offering for each player and navigate volume surges to ensure players have the best experience.”
Zuora has helped Ubisoft to customize billing and payments needs based on the subscriber. And after initially selecting Zuora to power subscription management for the Ubisoft+ service, the partnership has since expanded to power Rocksmith+, a subscription-based music learning service. Zuora has also supported the international expansion of Ubisoft+ to multiple countries, tailoring offerings as well as managing payments and tax calculations across numerous currencies and payment methods. Ubisoft+ is currently available in 184 countries and has future plans to continue expanding its subscription offerings with the support of Zuora.
“Our technology partners must be capable of scaling up very quickly. Zuora has played an important role in this, enabling us to navigate new subscriber volume increases of up to 200%, which we can experience when we have new game releases. Zuora has the proven agility to meet our needs,” said Sánchez-Blanco.
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