New guidebook is a comprehensive and practical guide to nearly every facet of partner management, responding to common questions from business professionals with precise answers and practical advice
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, announced that its latest best practices guide —The Ultimate Guide to Channel Partner Management — is now available as a complimentary downloadable eBook. Among the most comprehensive and practical guides to partner management, the guidebook was designed to help organization of all sizes and in every industry learn how to unlock new markets, innovate faster, and deliver better customer experiences.
The Ultimate Guide to Channel Partner Management consists of 10 detailed chapters based on common questions from business professionals, including:
- What Are the Different Types of Channel Partners?
- How to Find and Recruit Channel Partner
- What Are the Benefits of Having Channel Partners?
- How to Choose the Right Channel Partners for Your Business
- How to Get Started with Channel Partnerships
- How to Align Partners with Overall Business Strategy
- What Are the Challenges of Managing Channel Partners?
- How Do We Evolve Channel Partnerships over Time?
- What Are the Best Practices for Channel Partnership Management?
- What Are the Future Trends in Channel Partnerships?
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“We know that effective partnerships can significantly extend a company’s market reach, enhance product distribution and fortify its competitive edge,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “Channel partners are not just another route to market. Indeed, they are a strategic asset that, when managed well, can become a source of sustained competitive advantage. But what exactly constitutes a channel partner, and how can a business harness a robust network of partners to realize its full potential? We created this new guidebook to provide detailed answers to a whole host of questions like these that people ask us every day as they try to understand how to unleash the power of partner relationships and partner ecosystems. The future of channel partnerships is bright, and this guidebook is just what business executives and marketing professionals need to prepare for a world of opportunity.”
ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Winter 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.
