Zift Solutions Named a Leader in Through Channel Marketing Automation
Enterprise Channel Management provider Zift Solutions was named as a “Leader” in The Forrester Wave™: Through Channel Marketing Automation, Q2 2020 report by Forrester Research, Inc.
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“We believe our recognition as a TCMA Leader in the 2020 WAVE, including our top ranking in the Strategy category, and the highest scores possible in 11 criteria all underscore ZifONE’s unique ability to power the digital transformation that is redefining the channel in 2020 and beyond,” said Gordon Rapkin, CEO of Zift Solutions.
According to the report, authored by Jay McBain and Lori Wizdo, “Zift Solutions offers a single integrated platform for all channel management needs. As the name implies, ZiftONE aims to be a single solution that can support an entire channel management program — from recruitment to ROI.”
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“It has always been our mission to include everything a channel program needs to deliver value in one application,” said Laz Gonzalez, Zift’s Chief Strategy Officer. “We believe earning a Leader ranking in the Forrester WAVE report for TCMA now shows Zift is the only vendor to bring both — the breadth and the depth in functionality required by serious channel marketers, who are looking to develop integrated marketing campaigns and help partners tell their digital story”
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