WorldQuant Predictive Enhances Its AI Platform with Circana’s CPG Purchase Data
WorldQuant Predictive enriches their artificial intelligence with trusted and differentiated data. Quanto for CPG offers AI assistance for CPG decision-makers and empowers business users to predict outcomes, simulate scenarios and optimize for desired results.
WorldQuant Predictive, an innovator in artificial intelligence-powered predictive solutions, announced that Circana, formerly IRI and The NPD Group, is providing consumer packaged goods’ point-of-sale data to enrich WorldQuant Predictive’s hosted AI platform, Quanto, which empowers business users to predict outcomes, simulate scenarios and optimize for desired results.
WorldQuant Predictive’s proprietary system for high-speed creation of production-grade predictive solutions relies on differentiated data from public, commercial and non-traditional sources. Circana’s POS data is being utilized alongside other public and proprietary data sources to train advanced AI models to generate accurate predictions for CPG markets. Ultimately, Quanto enables decision-makers to improve their demand forecasting, optimize pricing and promotional spend, and even simulate the impact of macroeconomic events.
Read More: Chargebacks911 Appoints Bill Oglesby As VP Of Partnerships
“Our mission is to deliver immediate predictions from the world’s data. Circana offers some of the most differentiated data in the world. By combining their POS data with Quanto, we can provide AI assistance for CPG decision-makers that can be used with confidence, on day one.”
“Partnering with Circana is a strategic move for us,” said Bill Doyle, CEO of WorldQuant Predictive. “Our mission is to deliver immediate predictions from the world’s data. Circana offers some of the most differentiated data in the world. Because purchase data remains the cornerstone of any marketplace view, Circana’s POS data provides essential insights to help drive growth. By combining their POS data with Quanto, we can provide AI assistance for CPG decision-makers that can be used with confidence on day one.”
Read More: SalesTechStar Interview With Scott Kolman, CMO At Cresta
“We are excited about our partnership with WorldQuant Predictive as we continue expanding Circana Marketplace,” said Bob Bird, senior vice president of Marketing for Circana. “Marketplace allows our clients to select and collaborate with a broad range of industry leaders, such as WorldQuant Predictive, so they can easily uncover new insights and generate new growth opportunities.”
“As consumer brands are at an inflection point and are rapidly adopting AI solutions to gain a competitive edge, clients can rely on the Quanto platform for comprehensive and accurate predictions that will help navigate the complexities of consumer behavior and succeed despite the challenges of dynamic markets,” added Doyle.
