Veritas Accelerates Managed Service Provider Partner Success with Customized Program to Fuel Mutual Growth
Dedicated resources and rewards enable MSPs to deliver more complete solutions, increase profitability and provide enterprise customers with greater control over secure data management
Veritas Technologies, the leader in secure multi-cloud data management, introduced the Veritas Managed Service Provider Program, a specially designed initiative within Veritas Partner Force. The purpose-built program offers managed service providers (MSPs) a set of incentives, a wide range of training and enablement, and flexible pricing models to expand their offerings and capitalize on the growing demand for data protection and cloud-native cyber resilience solutions.
Dennis Deane, vice president of global strategic alliances at Veritas, said: “This new initiative brings together our MSP partners within a service provider-centric program focused on supporting their unique capabilities in delivering ‘Outcomes as-a-Service.’ Veritas provides the resources they need to leverage our portfolio within their service lines and business practices. With IT estates becoming increasingly challenging to manage and the continued industry evolution to as-a-Service models, MSPs present a truly compelling value proposition to our mutual customers. With Veritas technologies as the engine, MSPs can extend that value to data protection and recovery capabilities as-a-Service across the full spectrum of on-prem, hybrid and cloud environments.”
To accelerate profitability for MSPs, the program allows Veritas-powered Backup-as-a-Service, Analytics-as-a-Service and Data Recovery-as-a-Service offerings to be rapidly engineered. MSPs can take advantage of subscription and consumption-based pricing options, in addition to commitment-based commercial models. Qualifying Elite program partners will also be eligible for joint go-to-market initiatives and product roadmap engagements, solutions development workshops and incentives. Underscoring its own commitment, Veritas has further invested in this segment by creating a dedicated global team and carving out specific demand development funding for MSPs.
Tom Cahill, vice president of product and partner management at CDW, said: “As a long-standing Veritas partner, we see this targeted program as a blueprint for deepening our work together, while helping customers gain control of their data and applications. The program elements make it clear that Veritas has skin in the game with tools that go beyond traditional enablement and training. The approach lays a foundation for co-building services, strengthening competencies and creating greater customer outcomes together in an increasingly important space.”
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The Veritas MSP Program provides access to the breadth of the Veritas portfolio, including NetBackup Enterprise, the industry’s first AI-powered Autonomous Data Management solution, NetBackup IT Analytics and Alta Data Protection for safeguarding enterprise data across any environment, at any scale.
Christophe Bertrand, practice director at Enterprise Strategy Group, said: “The old-world way of selling directly to large enterprises via the channel is evolving, as many enterprises contend with IT skills gaps and how to manage today’s complex and sprawling infrastructures. The opportunities are ripe for MSPs to become a valuable force in helping customers address the increasing challenges around data protection and cyber resiliency. The Veritas MSP program allows MSPs to harness Veritas’ technology and support to accelerate MSPs’ move into this space.”
