New tiered sales model, marketing automation capabilities, advisory board and channel chief highlight Unitrends’ enhanced global program focused on driving partner revenue
Unitrends focuses on enabling its channel partners to capture more leads, generate greater margin, and create recurring revenue with less integration hassle and fewer support expenses than any other vendor in the market. With a long-standing history as a 100 percent channel sales business model, the re-launch of the Unitrends Global Channel and Alliance Program underscores the company’s ongoing commitment to deliver the best enterprise-class backup, ransomware detection and cloud-based business continuity to partners worldwide.
In addition to program updates, Unitrends has named vice president of channel sales Clark Brown as its new Channel Chief. Comprised of a team of exceptional channel experts, including three-time Woman of the Channel awardee and vice president of Unitrends marketing, Jennifer Sipala, the Unitrends Global Channel and Alliance Program is an award-winning program that conveniently delivers more of the things that matter to partners via a 100 percent channel model.
“Unitrends has redoubled its efforts to bolster the channel community in order to strengthen our present and future partner relationships,” said Clark Brown, Vice President of Channel Sales, Unitrends.
Clark added, “Each innovative new feature, service and program enhancement announced today was predicated on the sole purpose of enabling our partners to earn more revenue with ease.”
The newly enhanced Unitrends Global Channel and Alliance Program includes a wealth of new resources and benefits, including —
- New Tiered Sales Structure:Â With the transition from a flat partner structure to a tiered format, partners with higher volumes of business will have access to added benefits and advantages in the program such as deeper discounts, increased lead pass and eligibility for special incentives;
- Market Development Funds (MDF) Pool: Rather than a set percentage, Unitrends’ MDF gives all partners access to a pool of funds so resources can be allocated on-demand to help partners. This allows Unitrends to tie fund requests to specific partner activities and help partners plan, market and measure the success of their programs rather than be locked in to set payouts across the board;
- New Partner Portal: The launch of Unitrends’ SaaS-based, mobile responsive partner portal helps partners leverage a library of collateral and content to quickly co-brand for various marketing campaigns. Features include new packaged campaigns that partners can easily “white label” and a soon to be released marketing automation service that allows partners to use proven, multi-touch email campaigns to reach customers;
- Channel Partner Advisory Board:Â A powerful new advisory board helps guide the direction of the overall channel program to ensure future success.
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“We have been a Unitrends partner for more than five years and have seen first-hand the immense business gains from this partnership. Operating as both a reseller and a managed service provider, Unitrends is one of our key differentiators against the competition for our cloud-based service,” said Matt Auld, Vice President of Cloud Services, Peak Uptime.
Matt added, “One enhanced aspect of the Unitrends partner program that I am really excited about is the upcoming new marketing automation capabilities. Multi-touch email marketing campaigns are critical to nurturing our customer relationships. With Unitrends’ new automated services, we’ll be able to constantly stay in touch with our clients and keep our funnel full for future cross-sell and upsell opportunities.”
“Our managed services business is one of the fastest-growing practices of our more than 60-year-old company. One of the reasons for its success is choosing the right technology partners,” said Carlos Martinez, Director of IT services, ImageNet Consulting.
Carlos added, “Through our partnership with Unitrends, we have witnessed the strength and opportunity the relationship yields, and as a result, we’re going big with the launch of a new managed service offering based solely on Unitrends—ImageNet Safe. This new service is the result of customer requests to meet their ever-evolving security needs, and with Unitrends, we can continuously innovate to stay ahead of changing market trends.”
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