Unified Commerce Group Partners With NewStore To Enable Omnichannel For Its Growing Portfolio Of Brands
Frank And Oak is the first brand from the UCG portfolio that will implement the NewStore Omnichannel Platform
NewStore, the essential omnichannel store solution, today announced a strategic partnership with Unified Commerce Group (UCG). Frank And Oak, Canada’s award-winning sustainable fashion brand, is the first of UCG’s portfolio brands to begin working with NewStore to implement its omnichannel platform. Omni features, such as mobile point of service, endless aisle, store fulfillment, inventory management and integrated order management, will go live at Frank And Oak in 2021.
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Founded in 2020 by Dustin Jones and Greg Freihofner, UCG is building a portfolio of direct to consumer (DTC) brands. Their mission is to acquire purpose-driven brands and help to scale their businesses in the world’s largest retail economies. The group believes brands must reflect shared lifestyles and values of their consumers and offer omni retail experiences to grow a successful global business.
NewStore will replace the point of sale (POS) at Frank And Oak, offering mobile checkout, endless aisle, store fulfillment, inventory management, cash management and more. It will also replace the existing order management system to integrate ecommerce and store inventory, making it possible to offer all inventory to customers regardless of location or purchase channel. All of this will be managed by store managers and associates on iPhone apps. Through NewStore the brand will have a single system for all inventory, orders, and customer data.
“Omnichannel is essential to DTC brands. On the NewStore platform, Frank And Oak will be able to run their stores more like a website, with ecommerce style payments, rich data collection, and deeply personalized experiences,” said Stephan Schambach, Founder and CEO, NewStore. “Frank And Oak consumers will be able to easily checkout and return items from anywhere in the store, and combine in-store and endless aisle purchases in one transaction. The experience will be seamless for both the consumer and associate, which will optimize inventory and increase full price sell-through for the brand.”
“Born as a digitally native brand, Frank And Oak has experimented with various omnichannel capabilities, none of which have been easy to manage on the backend. NewStore will be critical to removing any remaining friction, for customers and associates, enabling us to fuel our expansion globally with an omnichannel approach,” said Dustin Jones, Co-founder and Chief Executive Officer, Unified Commerce Group. “This partnership helps UCG to accomplish a key part of our vision — to provide a truly seamless omnichannel experience to our customers around the world. UCG is in the process of creating a complete technology solution for it’s brands that elevates the global standard in retail, and NewStore is a key strategic partner in this solution. NewStore’s technology now means setting up new stores for Frank And Oak is going to be as simple as shipping out a box of iPhones; a model we look forward to replicating for our other brands.”
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