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TruCentive Integrates with Square Gift Card Marketplace API to Offer Organizations more “Shop Local” Options


This integration with Square allows organizations to support local businesses via TruCentive’s incentive fulfillment and reward delivery platform as part of their employee, customer, and partner giving programs.

TruCentive, the all-in-one incentives delivery platform, today announced it has added Square Gift Cards to its catalog of incentive options. Marketing, HR, and Operations professionals can now include gift cards from Square’s expansive global network of sellers in their programs to encourage employees, customers, and partners to shop locally. Square Gift Cards allow sellers to offer digital gift cards to help increase sales, attract new customers and improve cash flow, and its inclusion on the TruCentive platform gives sellers access to the buying power of organizations at no additional cost.

TruCentive makes it easy for organizations to promote local businesses and support their communities while allowing recipients to choose their favorite retailers using Merchant Gift Cards by Square. Local gift cards will enable them to think globally, shop locally, and ultimately fund a better tomorrow.

“This integration with Square provides our customers with one more way to demonstrate their local community commitment by giving gifts and incentives which support the communities in which their employees, customers, and partners live and work.,” said Lori Laub, CEO and co-founder of TruCentive, “Building closer connections with local gift cards cycles money back into the community.”

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As organizations become more diverse, so have the preferences of employees, customers, prospects, and partners — offering a single item is unlikely to satisfy everyone. TruCentive allows recipients to choose from the sender’s curated selection of merchandise, national gift cards, payments, and now local gift card options. Senders can curate local gift card themes that match their program’s specific messaging. Whether encouraging employee wellness with a local spa card, or lunch with coworkers, senders can include local options that align with recipient preferences.

As with all TruCentive deliveries, 100% of the value of unclaimed gifts is automatically returned to the sender’s account based on their selected expiration timeframe or date.

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TruCentive is committed to sustainability. We are, and always have been, a 100% virtual company giving us access to top talent worldwide. We deliver every incentive in real-time to eliminate the need for inventory or waste associated with unclaimed incentives. All our deliveries are digital or use world-class merchants with efficient delivery infrastructures to ensure we don’t add additional warehousing and re-packaging.

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