TRAY and Olo Deepen Partnership to Enable Restaurants to Better Know and Serve Their Guests Through Digitally Personalized Experiences
Olo’s Pay and Engage suites will integrate seamlessly into TRAY’s Cloud-first POS effective later this year
Olo Inc., a leading restaurant technology provider, announced an expanded partnership with TRAY, an innovative Point of Sale and restaurant management platform geared toward Enterprise restaurants, to offer Olo Pay card-present payment processing via POS and an integration with the Olo Engage product suite. Together the two companies will strengthen their joint value proposition by expanding the Olo Order integration to include automated menu synchronization. Adding to the solution, TRAY will activate the integration with the Olo Order Ready AI, a solution that leverages machine-learning to generate accurate ready times for both guests and third-party delivery providers.
Olo Pay, seamlessly integrated with TRAY for card-present transactions, is set to continue to digitize on-premise payments, simplifying management processes and resolving challenges like reconciliation and refunds. Guests can expect a simple payment journey, whether they’re on their own devices, at a kiosk, using mobile wallets, and now with their credit cards at the table or on the POS for full-service dining occasions.
Noah Glass, Olo’s Founder & CEO, stresses the significance of this collaboration in light of current trends. Despite the industry’s gradual shift towards digital, a staggering 84% of restaurant transactions remain offline with card swipes on a POS. The partnership between Olo and TRAY aims to bridge this gap by empowering more restaurants with the tools needed to not only increase orders and streamline operations but also to craft hyper-personalized experiences for every guest.
The addition of the Engage integration further enriches the experience for restaurant brands using TRAY. By consolidating both digital and in-person interactions into a comprehensive guest profile, brands can unlock invaluable insights into customer behavior. This deep understanding enables them to deliver tailor-made interactions and unforgettable hospitality experiences, fostering long-term loyalty and satisfaction.
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Peter Kellis, Founder & CEO of TRAY, underscores his shared vision for digital innovation within the industry. Enabling seamless digital transactions at the point of sale not only simplifies payments but also unlocks a wealth of guest data that can be leveraged to personalize every aspect of the dining journey through Olo Engage. This is highly complementary to the innovative experience TRAY aims to create with a Cloud-first POS, using technology to enhance the guest and team member experiences to drive basket size and increased guest satisfaction, leading to higher tips.
On top of the Pay and Engage integrations, TRAY now has the ability to synchronize menu data for Olo Ordering by pushing POS data directly from TRAY’s Menu Management System into Olo’s menu management API, removing friction for operators for menu updates and specials. TRAY is also building into Olo’s Order Ready AI API to integrate data from the TRAY system for when order preparation has been completed, such as when an order is “bumped” from the KDS as completed. Order Ready AI leverages machine-learning using that data to generate accurate ready times for both guests and third-party delivery providers, satisfying guest and partner expectations around timing, maintaining food quality, and optimizing restaurant operations.
