Total (China) Investment Partners With Alibaba to Drive Its Digital Transformation
Total (China) Investment (the Company) has signed a Memorandum of Understanding (MoU) in order to pursue strategic collaboration with Alibaba Group (“Alibaba”) and leverage their respective resources to drive the digital transformation of the Company’s operations in China.
Read More: Mi9 Retail Launches ThryveAI
“Digital technology is a critical driver for achieving our excellence objectives across all of Total’s business segments. Total Group’s ambition is to generate as much as $1.5 billion in value per year for the company by 2025 through digital transformation initiatives”
Under the MoU, the two companies will develop in-depth collaboration based on the Alibaba Business Operating System (ABOS). Total (China) Investment will utilize Alibaba’s leading digital capabilities and technology across e-commerce, online payments, local services, supply chain, big data, and organizational management. The partnership will provide digital infrastructure and support for TOTAL’s service stations, lubricants and special fluids businesses in China, helping the company to enhance the accessibility and flexibility of its product offerings and services, accelerate its branded retail and outlet footprint and drive sustainable growth opportunities.
Read More: How SMS Can Elevate Your Marketing Programs
Total has been present in China for almost 40 years. This collaboration signifies that Total has become the first international energy company to leverage Alibaba ABOS, setting a digital transformation benchmark in the energy industry.
“Digital technology is a critical driver for achieving our excellence objectives across all of Total’s business segments. Total Group’s ambition is to generate as much as $1.5 billion in value per year for the company by 2025 through digital transformation initiatives,” said Ian Lepetit, President of Total (China) Investment. “China has a world-leading environment for digital innovation and a fertile ground for making it a reality. We hope the partnership will not only improve our business in this country but also create a best practice that we can roll out to Total Group’s overseas business, delivering better products, services and better customer experiences to more than 8 million customers everyday worldwide.”
Read More: SalesTechStar Interview With Trent Mayberry, Chief Digital Officer At UST Global
