TickPick and TicketIQ Partner to Power E-Commerce for TicketIQ.com and FanIQ
TicketIQ and TickPick announce a comprehensive partnership that will expand TickPick’s no-fee ticketing platform on TicketIQ.com, the TicketIQ app and across TicketIQ’s network of over 500 publishers and social influencers
TicketIQ and TickPick, two leading ticket marketplaces, announced a comprehensive partnership that will expand TickPick’s no-fee ticketing platform on TicketIQ.com, the TicketIQ app and across TicketIQ’s network of over 500 publishers and social influencers.
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As part of the partnership, TickPick will add their market reach to FanIQ, TicketIQ’s recently launched data-marketing platform for teams, universities, venues and festivals. FanIQ leverages first-party data to provide data-driven marketing and distribution for teams, festivals and venues, selling directly through integrations with over 15 ticketing and media platforms, including Ticketmaster, Eventbrite, SeatGeek, Telecharge, Amazon, Facebook, Instagram, YouTube, Snap, Twitter and LinkedIn, with TikTok planned for early 2021.
TickPick was founded in 2011 and has been gaining significant market share with their no-fee ticket-selling model, through both organic growth and acquisition, having purchased Razorgator and Rukkus in 2018. In 2019, TickPick sold over $250 million in tickets and has seen a 557% growth rate over the last three years, according to the Inc 5000.
The company recently closed $40 million in venture capital funding and is positioned to continue gaining market share from larger competitors that have suffered major pandemic losses and must charge 20%-30% in additional fees to survive.
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Using TickPick’s integration with SeatGeek’s Open ecosystem, SeatGeek Enterprise clients will also have the opportunity to distribute primary inventory through the TicketIQ platform and FanIQ. SeatGeek has 12 partners across Major League Soccer (MLS), the National Football League (NFL) and National Basketball Association (NBA), including teams like Sporting Kansas City, Portland Timbers, New Orleans Pelicans, Arizona Cardinals, Dallas Cowboys and the recently-added Cleveland Cavaliers and Houston Dynamo and Dash.
“TickPick and TicketIQ have always shared a common goal of eliminating extra fees in the ticket-buying process. We’re very excited to work with their team to drive the growth opportunities we both believe will emerge in the post-pandemic marketplace,” said TicketIQ founder, Jesse Lawrence.
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