Thryv Teams up with Mastercard to Help Digitally Transform Small Businesses

Thryv Holdings, Inc. , the provider of Thryv® software, the end-to-end customer experience platform for growing small businesses, announced a global partnership with Mastercard. Initial engagements include Thryv joining the Mastercard Digital Doors program and co-sponsoring a small business digital education series to help owners better manage and grow their business.

Read More: Zipwhip Expands Into Canada With Calgary Developer Hub

While businesses of all sizes continue to experience repercussions from the global pandemic, Thryv and Mastercard are committing their combined efforts and capabilities to ensure that small and medium size enterprises (SMEs) have the digital tools and educational resources they need to adapt and grow.

“We are providing digital tools and education for small businesses at a critical time as they attempt to emerge from the pandemic,” said Matthew Gourgeot, Thryv’s Head of Corporate and Business Development. “Modernizing the way these businesses operate is crucial to meeting consumer expectations. We’re excited to team up with Mastercard and are optimistic about what we can achieve together.”

Mastercard’s partnership with Thryv is part of the company’s pledge to bring 1 billion people and 50 million micro and small businesses into the digital economy by 2025.

“Mastercard is committing its resources and capabilities to help SMEs address the challenges they face,” commented Claire Thompson, EVP Global Trade, Enterprise Partnerships, Mastercard. “While businesses of all sizes continue to navigate an unprecedented trading landscape, we have a responsibility to advance a more resilient and sustainable future for organisations across the supply chain. By joining forces with Thryv we will leverage our combined technology, solutions and expertise to provide small businesses with better access to the tools and resources they need to prosper.”

Initial activities from the collaboration will see Thryv join the Mastercard Digital Doors program, launched in 2020 to ensure that small business owners have access to an always-on resource. The program provides insights, tools, solutions and guidance to help small businesses set up shop online, accept payments, and grow and stay protected in today’s new normal. Thryv will provide access to its platform on Digital Doors to help small businesses expand their online presence and better manage operations.

“Now more than ever, having a digital presence is critical,” said Ginger Siegel, North American Small Business Lead at Mastercard. “We are thrilled to have Thryv join the Mastercard Digital Doors program and look forward to working together to help small businesses modernize their operations and ensure they have the tools needed to not only survive challenging times but support long-term success.”

Read More: SalesTechStar Interview with Atif Mushtaq, Founder & Chief Product Officer at SlashNext, Inc.

The companies will also launch a three-part education webinar series on June 9, 2021, aimed at helping small businesses expand their knowledge and skills around topics such as getting access to secure capital, mastering digital payments, and understanding how cyber can protect their business. The series will feature special guests from organizations such as Lendio and Raistone Capital, along with executives from Thryv and Mastercard.

These efforts come on the heels of Thryv developing several critical solutions and product enhancements to help small businesses manage and maintain cash flow throughout the pandemic. Late last year, Thryv launched ThryvPay™, the payment processing service designed specifically for service-driven small businesses, to give them more options and control. Utilizing ThryvPay ensures that businesses are providing safe, contactless payment interactions for their customers, while enabling them to manage their payment processing fees with no surprises.

Thryv also recently partnered with Lendio to provide exposure to vital funding, which has typically been a struggle for small businesses. Accessible through Thryv’s App Market, Thryv subscribers can easily connect with the Lendio application for access to standard business financing and government-sponsored stimulus programs.

“This is a culmination of our continued commitment to helping SMBs survive the effects of the pandemic, and come out the other side stronger, more financially secure and able to flourish as modern, evolved businesses,” said Ryan Cantor, Thryv’s VP of Product and Marketing. “Our mission is to provide relevant, transformational software to SMBs while delivering educational resources they so vitally need.”

Read More: How Intelligent Business Plans Can Forge Stronger B2B Relationships