New one-stop platform aims to meet growing need for e-commerce, eyeing tremendous opportunity in the Greater Bay Area
Aiming to address the consistently growing need for e-commerce, Tencent Cloud announced its collaboration with online-to-offline (O2O) and e-commerce platform Posify to provide a new eShop solution that caters to every user, adding a Weixin Mini Program on top of its HTML 5 mobile, desktop and app versions. To support SMEs in embracing digitalization, the new joint solution will further enable small and medium-sized merchants to penetrate the Greater Bay Area (GBA) market through their connection via Weixin’s connectivity.
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Tencent Cloud’s advanced cloud technology, paired with the Weixin’s ability to reach and connect with users as well as its knowledge on the China market and the Chinese consumer preference, is set to boost Posify’s expertise in O2O and e-commerce, providing users with a one-stop Content Management System platform for the creation of eShops. To amplify their businesses amid the pandemic and beyond, SMEs can now efficiently leverage Weixin Mini Programs for local shoppers to use their consumption vouchers from the Hong Kong SAR Government. Besides, the Weixin Mini Program provides a wealth of opportunities for Hong Kong SMEs looking to embrace digital transformation and specifically cross-border e-commerce. Thus, the addition of the Mini Program to the eShop will offer an effective channel for SMEs to reach out to more potential consumers in the Greater Bay Area.
Posify, with its expertise and experience from working with key clients such as Adastria (mother company of Collect Point, Global Work, niko and…), Hallmark Hong Kong, Paul & Joe, and GroupBuyer, among others, gives Hong Kong SMEs who have already signed up directly at www.posify.me/hk the ability to set their pricing and publish their products through the new eShop solution powered by Tencent Cloud. Magnifying the benefits brought about by the Consumption Voucher Scheme in Hong Kong, the platform also allows consumers to enjoy offers provided by WeChat Pay HK, such as daily lucky draw, double-up rewards and dedicated merchant coupons, when they spend on the Weixin Mini Program eShop created via Posify’s service.
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Norman Tam, Vice President, Tencent Cloud International, said, “In line with Tencent Cloud’s commitment to supporting SMEs in embracing digitalization, as well as our goal to widen their business horizons by reaching the GBA market through Weixin’s ability to reach and connect with users, we look forward to our collaboration with Posify, which will boost the efficiency and security of its services through the launch of a new eShop solution powered by our high-quality and ultra-reliable technology.”
Gary Lam, Founder & CEO, Posify, said, “Posify is pleased to collaborate with Tencent Cloud in utilizing its highly efficient, safe and secure technology to go above and beyond just giving a platform for SMEs to reach shoppers, but also help them reach consumers in GBA via multiple channels including the Weixin Mini Program. We are excited to see more local merchants and entrepreneurs achieve success through our new eShop solution in collaboration with Tencent Cloud.”
Operating in 27 regions and 67 availability zones worldwide, Tencent Cloud is a secure, reliable and high-performance public cloud service provider that integrates Tencent’s infrastructure-building capabilities with the advantages of its massive user platform. Tencent Cloud provides global access and a rich array of services to governments and organizations that need advanced infrastructure and a resilient environment, such as those in the online games, live broadcast, and financial services sectors.
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