talkshoplive and Born This Way Foundation Announce #BeKind21 Campaign Partnership to Celebrate Kindness
Throughout September, the interactive online retail site’s checkout ‘donate’ button will support Born This Way Foundation’s movement to create a kinder, braver world
Leading live streaming, social selling online network talkshoplive announced their month-long partnership with Born This Way Foundation to encourage participants to practice kindness toward themselves and others this September. Participants who take the pledge will help build kinder, more connected communities that foster mental wellness. Talkshoplive’s built-in “donate” button, which appears on every checkout site-wide, will direct all funds raised this month to Born This Way Foundation.
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Born This Way Foundation hosts #BeKind21 annually, which calls on participants to practice an act of kindness each day, starting on September 1st and continuing through September 21st. Individuals are invited to take the pledge and share their experience on social media using the hashtag #BeKind21. They aim to meet participants where they are, sharing graphics to remind them that kindness is prioritizing time to care for your own wellness, kindness is caring for the environment, kindness is advocating for an inclusive world that celebrates everyone for who they are, and more.
“We are honored to be partnering with Born This Way Foundation and helping to raise funds for the important work that they are doing to create a more kind and peaceful world leading up to the United Nations International Day of Peace on September 21st,” said Bryan Moore, CEO of talkshoplive. “talkshoplive is an open and welcoming community and we encourage those utilizing the platform to consider donating not only financially, but also to take the #BeKind21 pledge to do something kind every day – even after September.”
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The campaign will continue throughout the month of September. talkshoplive will profile the donate button on its platform, encouraging a variety of charities to join live commerce as a meaningful way to fundraise, interact, and grow their digital communities.
“Kindness has a transformative effect on every aspect of our lives, and we’re grateful to talkshoplive and our over 400 #BeKind21 partners for their support in building a kinder, braver world. We aim to make kindness cool, validate the emotions of young people everywhere, and eliminate the stigma that surrounds mental health,” said Maya Smith, Executive Director of Born This Way Foundation.
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