SalesTech Star

Tacton and KETIV Partner to Offer Top Design Automation and CPQ Software, Improve the Customer Buying Experience

The partnership will enable end-to-end digital transformation for design and manufacturing companies, while providing first-class implementation and support services

Tacton, a global leader in Configure, Price, and Quote (CPQ) solutions for manufacturers, announced their new partnership with KETIV, a full-service solutions provider for design and manufacturing companies pursuing digital transformation. KETIV will sell and implement Tacton’s best-of-breed Design Automation and CPQ software in North America, and offer support services for customers to ensure seamless IT integration. The partnership empowers more manufacturers and industrial companies to properly configure, price, and quote highly customized products, reduce quoting errors, save time and close deals faster.

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With the rise of Industry 4.0 and the Internet of Things (IOT), digital transformation has changed not only how design and manufacturing companies operate, but how they understand and engage with customers. Manufacturers are investing into digital, customer-centric strategies like never before, and need the right software to create a better customer experience, optimize the sales cycle and, ultimately, increase revenue.

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“In this digital era, Design Automation and CPQ solutions are essential to powering the exceptional experiences manufacturers must provide to their customers to stay ahead of the curve,” said Stephen Fauth, SVP of Sales for North America at Tacton. Viveka Tengö, VP Global Channel and Alliances adds, “By partnering with KETIV, Tacton will ensure these solutions get into the hands of even more customers, helping them to optimize the B2B buyer journey and boost their bottom line.”

“Tacton’s first-class CPQ software is the ideal complement to our mission to help design and manufacturing businesses achieve end-to-end digital transformation through software, training and full-service manufacturing business solutions,” said Anthony Rodriguez, Co-owner and Vice President at KETIV. “Together, we will increase the adoption of digital solutions and reimagine the future of manufacturing.”

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