Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers.
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This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while ensuring brand safety.
“As the advertising world evolves there is one constant – brands need to be able to spend with confidence,” said Adam Singolda, Founder and CEO at Taboola. “Now Taboola’s large number of global advertisers can feel secure knowing that their content will only appear in locations that have been deemed appropriate by IAS technology. IAS has proven to be a brand safety innovator and a key strategic partner for Taboola. By extending our partnership and introducing this first-to-market offering, we’re giving advertisers yet another way to benefit from Taboola’s audience scale and ultimately ensure ROI.”
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Taboola has worked with IAS for several years to build new products and optimize their publisher inventory according to IAS technology, however, this new development exposes these segments to advertisers directly within the Taboola ads console. This gives advertisers the control to opt-in to pre-bid brand safety targeting on any campaign.
“Performance advertisers don’t have to sacrifice brand safety to obtain the scale they’re looking for,” said Craig Ziegler, VP Product Management, IAS. “We’re giving advertisers an intuitive way to ensure their ad placements are brand safe directly within Taboola’s technology as they begin a campaign.”
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