SalesTech Star

Stibo Systems Partners with HowGood to Support CPG Manufacturers and Retailers in Sustainability Initiatives

Stibo Systems - The Master Data Management Company

Global master data management (MDM) solutions provider Stibo Systems is partnering with sustainability intelligence company HowGood to support their customers that are consumer package goods brands and those that are retailers, in their sustainability initiatives.

HowGood manages the world’s largest food product sustainability database. Drawing from over 600 independent data sources and certifications, the database provides UPC-level environmental and social impact data on over two million products — all at the individual ingredient analysis level.

“We’re seeing consumers adopt more sustainable behaviors, and they expect the brands they buy from to provide that information and more importantly, be able to prove it,” said John Tully, Chief Sales Officer at Stibo Systems. “Investing in better sustainability data and transparency pays off, from sales growth to customer loyalty.”

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“Investing in better sustainability data and transparency pays off, from sales growth to customer loyalty.”

Collaboration between Stibo Systems and HowGood enables retailers and food CPG companies to improve performance in key areas within their sustainability strategies.

  • Channel and customer data transparency (i.e., sustainability claims, sustainability-driven merchandise decisions, product-private label innovation)
  • E2E supplier visibility (i.e., risk scoring and ESG scorecards, ESG rankings)
  • Localized regulatory compliance (i.e., Nutri-score labeling, nutrition facts, ingredient lists, food allergens, packaging and packaging waste, traceability records)
  • Investors and reporting (i.e., ESG reporting standards, UN Sustainable Development Goals standards, Scope 3 emissions)

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Better product information gained by partnering with HowGood will help Stibo Systems’ CPG customers differentiate their products by delivering highly accurate claims to their retail partners at scale and consequently grow revenues. For Stibo Systems’ retail customers, the enriched information helps them hone their procurement strategies, build a more sustainable portfolio, achieve corporate climate goals, and be more responsive to their sustainability-conscious customers.

“Companies are increasingly investing in sustainability initiatives due to growing pressure from customers, board members and regulators,” said Ethan Soloviev, Chief Innovation Officer at HowGood. “A sustainable product portfolio has become table stakes for any food company that wants to grow their market share and remain viable. We’re excited to partner with Stibo Systems to make critical and hard-to-find sustainability data even more accessible and actionable for companies around the globe that are stepping up to take action.”

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