SalesTech Star

SPAR Group Announces Repsly Global Partnership

Repsly | Retail Execution Software for CPG Field Teams

Expansion of Business Analytics and Insights Services

SPAR Group, Inc. , a global provider of merchandising, marketing, and distribution services with over 25,000+ team members deployed across 9 countries, announced a global partnership with Repsly, a market-leading provider of field applications, analytics and insights.

“Developing insights, leveraging data and applying technology are strategic parts of our business. As a result, we are always innovating and looking for companies that provide unique value to clients and our industry. Repsly is one of those extraordinary companies. We look forward to working with the Repsly team to leap-frog the market and drive value for our shareholders,” said Mike Matacunas, SPAR Group, President and CEO.

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The partnership was formed based on value created for clients such as Kraft-Heinz as stated by Renato Gueraldi – Head of Kraft Heinz Business Development and Execution – US; “I have worked extensively with both SPAR and Repsly, and I believe their partnership will provide great value to CPG companies. SPAR has been a great partner for Kraft Heinz in Canada, and Repsly provides an innovative field management solution focused on driving sales. Both companies bring a market strength that, when combined, will position them to expand their leadership in retail merchandising solutions and execution for North America as well as Globally.”

Mat Brogie, Repsly CEO, commented, “I am thrilled to be working this closely with such a strong global player! SPAR Group is an exceptional service provider to the consumer goods industry who holds a very high bar for excellence in everything they do around the world. It is an honor to have SPAR Group’s trust in Repsly’s ability to deliver a Retail Execution platform that meets their demanding standards.”

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