Collaboration will create public media art projects for Samsung LED signages at global landmarks worldwide
Samsung Electronics announced a new partnership with a Seoul based design company d’strict to showcase groundbreaking new media art on Samsung’s industry-leading SMART signage.
Read More: SalesTechStar Interview With Greg Harbinson, Group Strategy Director At Centerline Digital
Inspired by positive response to d’strict’s captivating design on Samsung’s cutting-edge SMART signage, Samsung and d’strict are bringing their expertise together to showcase the unlimited potential of digital signage.
“This partnership will help bring to life many opportunities for Samsung SMART signage beyond simple information delivery and will help businesses consider the possibilities of using these displays as a media art platform,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “This partnership is aligned with our broader user experience ‘Screens Everywhere’ vision and will showcase enhanced content on the latest display technology.”
Read More: Digital Leapfrogging: Is Your Online Business About To Get Jumped?
The companies will produce new media art pieces for potential customers of Samsung SMART signages and present public media art projects through Samsung’s LED signages installed at global landmarks around the world, including Times Square in New York City and Duomo Cathedral in Milan.
“We are honored to partner with global technology leader Samsung Electronics to bring international attention to contents we have worked so hard to create,” said Sung-Ho Lee, CEO of d’strict. “d’strict will create entirely new perspectives for the public to enjoy by partnering with Samsung.”
A design company focused on creating user-centered experiences with unique content and digital media technology, d’strict gained global attention in May 2020 after its giant 3D wave design appeared on Samsung’s SMART LED signage, the largest curved screen in Korea, located on the SMTown COEX building in Seoul’s Gangnam district.
Read More: AdLedger Announces CryptoRTB Protocol For Digital Advertising
