Salsify, the commerce experience management platform that helps brands win on the digital shelf, and Label Insight, the industry leader in powering product-attribute driven growth across the consumer packaged goods (CPG) ecosystem, today announced a partnership to enable bidirectional data transfer between Label Insight’s product attribute metadata platform and Salsify’s commerce experience management (CommerceXM) solution. This partnership will dramatically improve brands’ ability to create new product data, enrich existing product data and enhance their overall business intelligence to propel e-commerce sales.
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This partnership provides CPG brands with the ability to significantly improve their digital shelf experience across their retail networks by generating and optimizing their product content with product attribute metadata to better meet the needs of need-state shoppers. Retailers will also benefit from being able to deliver more personalized shopping experiences.
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“The addition of Label Insight product metadata to our comprehensive, integrated suite of CommerceXM capabilities will open new growth trajectories for our customers,” said Ken Cowan, Head of Strategic Development at Salsify. “Whether it’s improving product content at initial set-up or optimizing existing content experiences across the digital shelf, our bidirectional data integration will improve discovery and conversion across retail channels.”
Hundreds of millions of U.S. shoppers search for products online based on attributes such as “Low Sugar”, “Keto Diet” or “Cruelty-free” to meet specific need-states related to health and wellness, allergens, sustainability and more. This large group of shoppers is currently underserved as 84% of brands fail to claim the top three most searched for product attributes for which they qualify. As a result, current retailer systems fail to return 92% of the products in their assortment that qualify for attribute-based searches on their websites.
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