Sage and Square Partner to Help Small Businesses Take More Control of Their Finances

New integration of Sage Accounting and Square POS takes pain out of sales tracking and bookkeeping for retail

Sage, the leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), and Square, the global payments technology provider, today announce a new partnership, focused on helping small businesses work smarter and save time, freeing them up to grow their businesses.

The partnership allows Sage Accounting and Square’s point of sale (POS) software to integrate, and it is now live in Canada, the UK and Ireland. It means customers using both products can do business and take payments anywhere – in-person, online or over the phone. Sales data then flows seamlessly into Sage Accounting, keeping retailers’ books up-to-date and accurate.

For accountants managing small businesses’ books, the integration makes it easier to see and easily access clients’ latest financial data, with transactions synced into Sage Accounting daily.

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“As digital payment methods increase in popularity among consumers, it’s critical for small businesses to be able to process cashless transactions with ease,” said Mark Hickman, Managing Director, Sage Canada. “The Sage and Square partnership will help Canadian retailers stay on top of their sales transactions, get paid with confidence, and know their books are covered with Sage Accounting.”

“When the world went online during the pandemic, technology helped businesses survive,” said Jason Lalor, Executive Director at Square Europe. “One of the lasting benefits we’ve seen for businesses, was the shift to digital ways of working and selling. This switch is providing solutions to challenges across the professional services sector by allowing businesses to be agile. Our sellers are continuously finding new and more efficient ways of working that prioritize expertise, implementing technology, and setting their business apart in an increasingly competitive landscape. We’re excited to see how this partnership with Sage strengthens SMB growth.”

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Key benefits of the Sage Accounting and Square POS integration for SMB customers:

• Taking the pain out of accounting: Seamlessly updating customers’ books – all sales and payment transactions processed through Square POS will be reconciled automatically in Sage Accounting daily.
• Processing sales anywhere, anytime: Combining Sage’s software with the option to add easy-to-use POS hardware to support cashless selling, in-person, online or over the phone.
• Having visibility: Up-to-date, accurate visibility of a business’ position, easily accessed.
• Enjoying an optimized customer experience: Ability to offer loyalty programs and delve into the data to understand customer behaviour.
• Getting support, around the clock: Customers can access 24/7 support when using the integration, through a service provided by Amaka, a global leader in accounting integration and automation software, which powers the connection between Sage and Square.