Acquisition allows Rootstock to deepen its Salesforce-native ERP and operational capabilities for manufacturers and distributors
Rootstock Software (“Rootstock” or “the Company”), a recognized leader in cloud ERP for product-based companies, announced its acquisition of Ascent Solutions (“Ascent”), a provider of Salesforce-native ERP and operational applications. Rootstock is backed by Gryphon Investors, a leading middle-market private investment firm.
By acquiring Ascent Solutions, Rootstock strengthens its ability to support manufacturers and distributors running their businesses on the Salesforce Platform.
Ascent offers nearly two decades of Salesforce-native development experience and hands-on customer engagement. These capabilities complement Rootstock Cloud ERP and expand the Company’s operational footprint, helping manufacturers and distributors better execute across sales and service.
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“By acquiring Ascent, we expand the scope and depth of the Salesforce-native operational capabilities we offer to manufacturers and distributors,” said Rick Berger, CEO of Rootstock. “As product companies look to simplify and standardize their IT infrastructure, this acquisition strengthens our ability to support end-to-end operational execution.”
The acquisition of Ascent directly addresses the challenges many product companies continue to face across fulfillment, service, and post-sale operations. Disparate systems and silos can slow delivery, create gaps between front-office commitments and operational realities, and limit the value of broader platform initiatives. With deep expertise across mid-office and post-sale processes, Ascent extends Rootstock’s ability to connect sales, service, and finance in ways that support real-world operational improvements.
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Rootstock Cloud ERP also works natively with Salesforce products, such as Agentforce Sales, Agentforce Service, and Agentforce Manufacturing. With a shared data model and unified platform approach, manufacturers gain clearer visibility across demand, production, fulfillment, and financial operations—supporting improved responsiveness, faster coordination, and more informed decisions.
“This acquisition reinforces our commitment to a Salesforce-native architecture and provides product companies with a clear path to scale operations on a single, trusted platform,” said Ohad Idan, Vice President of Product at Rootstock. “By extending our operational workflows, we’re building a stronger foundation for AI and agentic ERP—where intelligent agents would assist users, automate routine decisions, and help orchestrate processes across planning, fulfillment, and financial operations.”
