Leader in sustainable, modern furniture diverts nearly 10,000 pounds from landfills using FloorFound’s reverse logistics and resale solution
Pioneering resale startup FloorFound announced a partnership with Inside Weather, the Bay Area based manufacturer of sustainable custom furniture. Using FloorFound’s end-to-end recommerce platform, Inside Weather has strengthened its core commitment to sustainability by diverting nearly 10,000 pounds of sectionals, sofas, and side chairs from landfills.
Since launching with FloorFound in March of 2021, Inside Weather has resold more than 100 pieces of classically-styled custom furniture through its branded online portal. FloorFound’s solution manages intake, evaluation, pricing, and merchandising of Inside Weather’s resale items, as well as powering its online resale channel achieving a sell-through rate of 82%.
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“Inside Weather’s innovative zero-inventory model has sustainability at its core – we only make what customers buy, and each piece is custom built to order, so we don’t produce surplus inventory that has a higher chance of ending up in landfills,” said Benjamin Parsa, CEO of Inside Weather. “Now, thanks to FloorFound, we’re able to encourage reuse of the products we do make by connecting our high-quality, timeless pieces with new owners.”
Inside Weather’s resale customers are far from garage-sale bargain hunters, with 34% spending in the $700 to $1,000 range. These customers experience Inside Weather’s durable resale furniture at entry-level pricing and have the potential to upgrade to new full-price items.
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Sectionals and armchairs from the modular Milo line, upholstered in “life-proof” durable fabric, are the most popular resale items, along with sofas and accent chairs. Thanks to FloorFound’s reverse-logistics operation, these bulky items can be picked up, warehoused, and redelivered nationwide, with resold items heading to destinations from Oregon to Michigan and Massachusetts.
“Thanks to our technology and network of more than 25 warehouses across the U.S., we’re not only able to pick up, resell, and redeliver pieces more quickly than is typical for furniture resale, but we’re cutting freight travel times and distances – reducing the overall carbon footprint for Inside Weather’s recommerce program,” said FloorFound CEO Chris Richter. “Not only do we divert pieces from landfills, but we’re doing it sustainably.”
