Raymour & Flanigan Selects ChargeAfter to Power Point-of-Sale Financing Online and In Stores
Multi-lender network and data-driven platform streamlines checkout and helps top furniture retailer meet consumer demand for flexible, personalized financing
ChargeAfter, the market-leading point of sale (POS) consumer financing platform and network, has been selected by Raymour & Flanigan, the Northeast’s largest furniture and mattress retailer, to power point-of-sale financing online and in over 140 brick & mortar locations. Raymour & Flanigan’s focus on providing exceptional customer experiences led it to partner with ChargeAfter’s data-driven decisioning engine and network of lenders. ChargeAfter will streamline the customer experience and enable enhanced customer engagement with Raymour & Flanigan’s flexible, personalized financing options.
With a single integration, ChargeAfter will connect Raymour & Flanigan’s current prime, near-prime, and sub-prime lenders, allowing the integrated process to approve up to 85 percent of customer applications. During checkout, customers will complete a single, quick application and instantly receive the best approved financing offer based on their unique credit profile and needs. ChargeAfter will integrate seamlessly with Raymour & Flanigan’s point of sale system and devices in-store, allowing customers to apply on Raymour & Flanigan’s customer-facing technology or a personal mobile device. This improved flexibility, simplicity, and ability to get customers approved is anticipated to help Raymour & Flanigan grow its financed sales by 25% in the coming years.
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“The customer experience is tremendously important to our business, and increasingly we’re seeing that consumers want access to more personalized and flexible financing options without the stress of being declined or having their credit checked by multiple lenders,” said Chris Lloyd, Head of Payment Solutions at Raymour & Flanigan. “ChargeAfter gives us the power of a fully branded financing experience, and expands our reach by allowing us to offer customers personalized financing regardless of where they want to shop. With ChargeAfter, we have the peace of mind that our point-of-sale financing is powered by a proven platform and deep industry expertise, so we can focus on giving our customers a superb furniture buying experience.”
With ChargeAfter, Raymour & Flanigan will be able to provide a range of financing products outside of their existing private label credit card and lease to own options, including potentially card-based installments, BNPL, and B2B financing, all with a single integration. ChargeAfter will also supply Raymour & Flanigan with access to real-time performance and transaction reporting as well as the ability to settle, upsell, refund and partially credit transactions with the click of a button. This access will be 100% managed and controlled by Raymour & Flanigan and they can make decisions or changes in real time to immediately influence performance or reporting.
“We’re honored to partner with one of the most well respected and established furniture retailers in the United States,” said Mark Denman, EVP of Merchant Sales & Success at ChargeAfter. “As consumer preference for point-of-sale financing continues to grow, Raymour & Flanigan sees that having the ability to meet those needs for the full credit spectrum will be critical to their success. As the macro environment continues to evolve, we expect to see more retailers consider enhanced options to transact and expand their reach, desire an increase in sales, and meet the financing needs for more customers. ChargeAfter is the provider to seamlessly execute this opportunity, without the headache of multiple technical integrations with lenders.”
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