Flexible purchasing options offer streamlined access to Purple’s Guest Wi-Fi solutions through Google Cloud
Purple, a global leader in guest Wi-Fi, announced that it has joined Google Cloud Partner Advantage as a Partner-level partner for the Build engagement model and has made its Guest Wi-Fi solutions, Capture and Engage, available on Google Cloud Marketplace.
Purple’s availability on Google Cloud Marketplace provides Google Cloud users with a simplified way to purchase and deploy its Guest Wi-Fi solutions. The listing includes Purple’s Capture Guest Wi-Fi and offers flexible procurement options through Google Cloud Marketplace.
Read More: SalesTechStar Interview with Luca Filardo, Chief Revenue Officer at Adlook
Key features of Purple Capture Guest Wi-Fi include:
- Actionable Customer Data Capture: Captures first-party customer data to enrich CRM databases and improve customer insights.
- Email Verification: Verifies customer email addresses to maintain a valid and valuable contact list for marketing.
- Wi-Fi Analytics: Provides detailed insights on Wi-Fi usage and venue performance to support data-driven decisions.
- Regulatory Compliance: Ensures adherence to GDPR, CCPA, and other key data protection regulations.
Key features of Purple Engage Guest Wi-Fi include:
- Tailored Communication Journeys: Enables automated, personalized interactions to convert guests into loyal customers.
- Customized Access Journeys: Automates guest experiences based on behavior, location, and time to enhance engagement.
- Advanced Wi-Fi Analytics: Provides real-time insights into guest behavior, preferences, and demographics to inform marketing strategies.
- Seamless System Integration: Integrates effortlessly with over 400 connectors, including all top CRMs and loyalty platforms to enrich customer profiles.
- Flexible Add-Ons: Offers enhanced functionality with optional features like Paid Wi-Fi and customer feedback surveys
Read More: From Cold Calls to AI – How SalesTech is Rewriting the Sales Playbook
“Joining Google Cloud Marketplace simplifies how organizations discover and deploy Purple’s Guest Wi-Fi solutions,” said Bob Koch, Senior Vice President, Global Alliances, Purple. “It gives customers a straightforward way to explore our scalable platform and experience the value and benefits first-hand.”
“Bringing Purple to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the company’s Guest Wi-Fi solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Purple can now securely scale and support customers seeking to leverage the benefits of its Capture and Engage solutions.”
