Primis, a Universal McCann-owned video discovery platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to detect invalid traffic (IVT) among Primis’ video inventory. The partnership enables Primis’ publisher community to operate within the video supply chain with confidence that the impressions that pass through are human-verified. Primis joins a growing community of White Ops partners to collectively protect the industry from sophisticated bot traffic.
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“Primis has made great efforts to provide a trustworthy experience for publishers and advertisers alike”
Sophisticated bots pose a significant threat to the video supply chain. By leveraging White Ops’ detection technology, Primis brand safety experts are able to identify the causes and sources of IVT and work with publishing partners to resolve these issues. Primis will use the insights from White Ops Advertising Integrity to deliver authentic traffic to their demand partners, increasing confidence and ensuring a safe environment for brands.
“Primis has made great efforts to provide a trustworthy experience for publishers and advertisers alike,” said Rotem Shaul, Co-CEO of Primis, Video Discovery. “Partnering with White Ops is an important step forward in our goal to make the video supply chain clean and transparent for all who want to experience the benefits of video discovery.”
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“Disrupting the economics of cybercrime by protecting our customers from sophisticated bot attacks is the mission that fuels us,” said Jason Fink, Advertising Integrity, Team Lead at White Ops. “Primis has been a solid partner for some time now and this expansion furthers our ability to protect the growing video ecosystem from fraud and attacks by bad actors.”
Primis’ video discovery technology reaches audiences worldwide, across all verticals. Publishers that partner with Primis receive white glove service that includes sophisticated bot detection via White Ops technology and expert guidance for resolution of fraudulent impressions. These actions ensure a more transparent experience for advertisers based on reliable online behavior patterns.
White Ops today verifies more than ten trillion digital interactions per week, working directly with the largest internet platforms, DSPs and exchanges. The technology uses a multilayered detection methodology to spot and stop sophisticated bots, incorporating technical evidence, continuous adaptation, machine learning and the Satori Threat Intelligence and Research Team. As a result, White Ops Advertising Integrity blocks non-human traffic across all platforms, from desktop and mobile web to CTV and mobile app.
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