In partnership with management, Adelis Equity Partners (“Adelis”) is aquiring Pixelz (“Pixelz”) in order to further support the company’s evolution and growth journey. Current management-owners will continue in their roles and retain significant ownership going forward.
The San Diego based tech scale-up Pixelz was founded in 2011 and has pioneered a hybrid business model combining AI, automation and a strong operational culture in delivery centers, allowing Pixelz to create a unique and highly attractive position in the market for fashion image editing and retouching.
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Pixelz is a leader in the image editing and retouching for the fashion industry and with its AI-powered visuals platform, Pixelz assists global brand owners, online retailers, and photo studios to optimize their online visuals, enabling a better online shopping experience which leads to increased online conversion success.
Pixelz was seeking a partner to help accelerate its international growth and to support the continued development of its business model,” says Thomas Ladefoged, CEO of Pixelz.
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“In Adelis, we have found a partner to help accelerate our international growth and support the continued development of our business model. We are thrilled that Adelis — a company with values and a culture so aligned to our own — has invited us on a journey to become the go-to post-production partner for leading brands and retailers around the world,” says Thomas Ladefoged, CEO of Pixelz.
Adelis will become majority owner in Pixelz, while management will continue to own a significant share of the company.
Why Adelis sees Pixelz potential
Joel Russ at Adelis comments: “After thoroughly evaluating all players in the image editing and retouching industry, our research has shown Pixelz’s platform and technology to be years ahead. Furthermore, extensive customer interviews have shown firsthand how Pixelz consistently outperforms their competitors on all customer success metrics. Pixelz has developed a leading platform and service offering within its niche, and we were impressed by the company’s management team and what they have been able to accomplish. We see exciting potential for both the continued roll-out of their current product offering as well as expansion of Pixelz’ business to include additional media types in the future.”
