The Payoneer Checkout plug-in, a payment acceptance solution built for SMBs specializing in cross-border ecommerce, will be available soon on the WooCommerce Marketplace
Payoneer, the commerce technology company powering payments and growth for the new global economy, announces a partnership with WooCommerce that makes Payoneer Checkout available via a plug-in for small and medium-sized businesses (SMBs) that want to expand and grow through direct-to-consumer (DTC) sales globally.
Integrating with Payoneer Checkout allows WooCommerce merchants across Asia to simplify the way they set up their stores and start accepting payments from customers worldwide. Checkout was launched in May this year as an expansion of the company’s offering for SMBs. Making the solution available on the WooCommerce Marketplace represents a further expansion of Payoneer’s support for SMBs around the world. By consolidating all their funds across marketplace and direct sales channels in Payoneer’s multi-currency accounts, merchants can manage their accounts payable needs, gain access to working capital, and use their funds to pay for business expenses such as digital advertising.
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WooCommerce is the world’s leading open source ecommerce solution, powering 25% of the top million online stores.i DTC ecommerce sales in the US alone are projected to reach over $212 billion by 2024, more than doubling over 2020 levels.ii Consumer preferences are clearly changing: a recent Salesforce survey found that 64% of consumers regularly buy directly from a brand, up from 49% in 2019.iii Online merchants around the world are increasingly adopting omnichannel distribution strategies as digitalization of commerce makes it easier for even small businesses to reach customers on multiple channels and across borders.
Keala Gaines, General Manager, Payments, WooCommerce, said: “WooCommerce has made it easy for SMBs to sell online, and through our partnership with Payoneer in key regions we are excited that more merchants around the globe will have increased access to cross-border payment acceptance. Payoneer provides a faster and safer way for global merchants to expand and grow sales while reducing complexity.”
Keren Levy, President, Payoneer, said: “We launched Payoneer Checkout because we identified the need to remove barriers to global growth for small and medium businesses. Through partnering with innovators like WooCommerce, we make it easier for merchants to get paid by their customers around the world with high acceptance rates and excellent customer experience. We’re very pleased to be partnering with WooCommerce as we work together on the journey towards a universal future for commerce that provides opportunities for all.”
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