Partnership Allows Beauty Retailers and Brands to Leverage Cost-effective Spatial Intelligence using Existing Cameras for the First Time
Pathr.ai, the industry’s first and only Artificial Intelligence (AI) powered Spatial Intelligence platform, announced today it has partnered with Meiyume, a global beauty company providing compelling in-store solutions for brands and retailers. Adding Pathr.ai’s spatial intelligence analytics to Meiyume’s retail solutions, brands and retailers can understand the effectiveness of their in-store experiences, allowing them to elevate consumer experiences and drive business results.
“We’re looking forward to partnering with Meiyume and integrating Pathr.ai’s spatial intelligence technology with their retail solutions,” said Alan Flohr, Chief Revenue Officer of Pathr.ai. “In today’s world, retailers are focused on maximizing their growth and delivering exceptional customer experiences. Our collaboration with Meiyume will allow retailers and brands to shape their business strategies with real-time spatial intelligence analytics without the excessive start-up costs and disruption associated with traditional solutions that require expensive specialized hardware.”
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Combined with Pathr.ai’s technology and Meiyume’s expertise in retail consumer experiences, retailers can acquire a variety of analytics including:
- Traffic and dwell throughout the store
- External pass by and entrance conversion
- Customer and staff interaction
- Checkout queues and wait time
- Merchandising insights
- Shopper flow
“Meiyume has been in search of an affordable spatial intelligence solution that can provide a deeper level of insights that our clients are looking for. It’s no longer enough to know how many customers were dwelling in a corner of a store. Brands and retailers want to know what interactions the customer was having. Were they helped by staff? Were they carrying a basket? Pathr.ai emerged as a clear winner in the market to provide these types of insights,” said Robert Brockman, Sr. Director of Retail Solutions at Meiyume. “Partnering with Pathr.ai will allow brands and retailers to leverage spatial intelligence insights with Meiyume’s retail solutions to achieve financial benefits across their entire fleet of stores.”
