Pop-Up Shops Will Have Access to Performance-Enhancing Spatial Intelligence Analytics, Allowing Retailers to Drive Better Business Results
Pathr.ai, the industry’s first and only Artificial Intelligence (AI) powered Spatial Intelligence platform, announced it has partnered with The Lionesque Group, an award-winning experiential retail strategy and design studio, and its parent company, MG2 Corporation, a global design and architecture firm, to bring real-time analytics to pop-up shops. Using Pathr.ai’s cutting-edge spatial intelligence technology, brands and retailers will now be empowered to utilize their pop-up store to gain actionable insights to drive business outcomes and deliver improved customer experiences.
“We’re excited to partner with The Lionesque Group and MG2 to debut our Pop-Up Shop Analytics at NRF. As brands and retailers are finding creative ways to introduce their products via physical retail experiences, pop-up shops represent a flexible environment to engage directly with their customers,” said George Shaw, CEO and Founder of Pathr.ai. “The ability to implement deep analytics for pop-up shops and drive business results is a game-changer in today’s retail market. Our technology will enable brands and retailers to deliver personalized experiences that can increase customer loyalty and drive ROI.”
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Retailers are constantly navigating ever-changing shopping habits and customer demands, and pop-up shops have become an integral part of retail strategy. To date, brands and retailers embarking on short-term physical retail engagements have had limited insights from in-store analytics on their customer behavior – inhibiting them from truly capturing potential increased profitability and better business outcomes.
Powered by Pathr.ai’s spatial intelligence technology and The Lionesque Group’s expertise in experiential retail, brands and retailers can now cost-effectively understand how their pop-up shop is performing through a variety of analytics such as:
- Entrance and group sizes for measuring true sales conversion rates with POS Tie-In
- Shopper behavior including dwell times and heat mapping
- Merchandising insights
- Staffing optimization via insights around customer and staff interactions
- Checkout queue and wait times
“Partnering with Pathr.ai to create ‘Pop-up Shop Analytics’ is the next necessary evolution for the industry. The ability to tap into customer behavior and analyze that data will help drive how we use pop-up shops as a tool to better understand customer behaviors, in-store interactions, purchase intent, and utilize the store as a living lab to inform how we design the most successful physical retail experiences possible for our clients,” said Melissa Gonzalez, CEO and Founder of The Lionesque Group and Principal at MG2.
With an out-of-the-box install that takes less than a day, Pathr.ai’s real-time analytics for pop-up shops are available starting in February.
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