SalesTech Star

Partner Management Software Leader, Magentrix, Releases The Ultimate Channel Sales Podcast

Magentrix launches channel podcast – excellent resource for channel chiefs, channel leaders

Magentrix, a leader in the partner management software category, is in a unique position of frequently being privy to expert insights from channel sales professionals. Valuable, multi-faceted insights, and relevant to today’s modern needs of channel sales managers, that could be a helpful resource to many. Aligning with their core mission to help make collaboration easy between channel managers and channel partners, Magentrix went to work on how best to share the wealth of knowledge, on the latest channel sales management practices, available for anyone to access and benefit from – enter Partner Relationship Management (PRM): The Ultimate Channel Sales Podcast.

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Partner Relationship Management (PRM): The Ultimate Channel Sales Podcast, hosted by Paul Bird of Magentrix and featuring guidance from some of the most distinguished individuals in the channel, is filled with captivating, extended conversations around channel sales management topics. To maximize value, the podcast will assume an interview style format with a different guest speaker each time, to impart as much expert advice as possible to listeners, “I’m very excited to have launched this new initiative and hoping all those listening can benefit from our conversations. This is a podcast not just for current channel leaders and experts but even those who haven’t yet tried going to market via the channel. With a recent surge of people adopting the indirect sales approach, it is now more relevant than ever to be having these discussions,” said Bird.

In addition, for another consecutive season, Magentrix once again proved why they are in such an advantageous position to start such a venture as their podcast, as they were named Leader again for partner relationship management (PRM) software by G2 in the Fall 2021 Partner Management Grid® report. G2 is the world’s leading B2B software and services review platform. In addition, G2 awarded Magentrix with the Users Most Likely To Recommend Mid-Market, and Leader Mid-Market badges.

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As always, Magentrix expresses its gratitude to all customers for their continued loyalty. To read more of Magentrix’s extraordinary user reviews, check out their G2 profile, Salesforce’s AppExchange listing, where they hold a 5-star rating and the top position for a paid app in the partner management category or the Forrester Wave™: Partner Relationship Management, Q4 2020 report where Magentrix was named a Strong Performer in channel management. Magentrix is also currently holding a webinar on October 6, 2021, with guest speaker, Principal Analyst, Jay McBain from Forrester®, Are You Using These 3 Best Practices to Build a Smarter Channel Sales Program?

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