PAR Technology Adds Self-Ordering Solutions Provider GRUBBR to its Brink POS® Integration Partner Ecosystem

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By STS News Desk On Aug 11, 2021

PAR Technology Adds GoGoGuest And Its Intelligent Customer Profiles Capability to Growing Brink POS Integration Ecosystem

ParTech, Inc. (PAR), a global restaurant technology company and provider of a unified commerce cloud platform for enterprise restaurants, has partnered with GRUBBRR^®, a self-ordering solutions provider, to help restaurants seamlessly create customized, profitable systems. ParTech, Inc., is a wholly owned subsidiary of PAR Technology Corporation.

GRUBBRR’s ecosystem covers a wide range of products, including kiosks and automated checkout systems, to line busters, online ordering solutions, and menu boards. The ecosystem works with Brink POS^® to help restaurant operators increase average ticket totals, reduce operating expenses, and improve the overall customer experience.

GRUBBRR and PAR share a native integration with no intermediaries, enabling the ability to pass and receive data between GRUBBRR, PAR and Punchh. This integration allows any existing Brink POS client to seamlessly add a kiosk, in addition to other GRUBBRR hardware solutions, with all loyalty functions.

“We view PAR and Brink POS as true innovators that have pivoted from being a historical legacy platform to a contemporary platform taking market-share,” Farshad Tafazzoli, Chief Strategy Officer for GRUBBRR said. “GRUBBRR is in hyper-growth mode and partners with platforms like PAR that create value for our respective customer bases.”

Restaurants using GRUBBRR’s technology can quickly increase sales without lifting a finger, thanks to its smart kiosk technology. According to the company, kiosks featuring automated upselling technologies can increase average ticket totals by as much as 40 to 50%.

“GRUBBRR is a jack-of-all-trades platform,” said Chad Horn, Director of Strategic Partnerships for PAR. “Concepts need all the help they can get when it comes to maximizing profit and keeping guest satisfaction high, especially given the current labor shortage. GRUBBRR accomplishes both tasks through its front- and back-of-house offerings, and we’re excited to have them integrate with Brink POS.”

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