Pacvue Joins Forces with i2o Retail to Provide Scalable eCommerce Brand Protection
Leading commerce acceleration platform enhances its comprehensive offerings through new partnership with brand protection provider to block unauthorized resellers and optimize marketplace performance
Pacvue, the industry’s first commerce acceleration platform, today announced a new partnership with i2o Retail, a brand enforcement solutions provider that scales 3P listing removal across more than 200 eCommerce marketplaces. The partnership allows brands to incorporate brand protection, as well as additional supply chain insights into their Pacvue ecosystem to optimize growth and performance.
“To compete effectively and profitably in today’s marketplace, brands, sellers and agencies need frictionless solutions that work together to optimize marketplace performance,” said Melissa Burdick, co-founder and president at Pacvue.
Unauthorized sellers on eCommerce marketplaces are a persistent problem that erodes brand equity, harms the customer experience and negatively impacts pricing and profitability. i2o Retail’s Brand Protector™ allows brands and sellers to track, monitor and enforce every reseller on the marketplace, removing unauthorized resellers across more than 200 global marketplaces. By joining forces with Pacvue, these capabilities help improve buy box availability for vendors leading to organic growth, and when incorporated with advertising, also drive improved campaign efficiency.
“Pacvue is an industry leader that prioritizes innovation, efficiency and profitability for sellers and brands. By combining efforts, we can offer brands and sellers a comprehensive tech stack that includes brand protection to help win the buy box, foster organic growth and drive revenue,” said Manu Sareen, Founder and CEO of i2o Retail. “This partnership will make a significant impact on our customers’ top and bottom lines by reclaiming revenue from unauthorized sellers for starters.”
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The Pacvue Commerce Acceleration Platform streamlines the fragmented commerce software marketplace by offering brands, sellers and agencies the most comprehensive suite of solutions available, all designed to work together to drive increased efficiency and profitability. Pacvue is focused on enabling brands to fully connect their end-to-end capabilities of managing their omnichannel businesses, and this partnership brings them another step closer.
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“To compete effectively and profitably in today’s marketplace, brands, sellers and agencies need frictionless solutions that work together to optimize marketplace performance,” said Melissa Burdick, co-founder and president at Pacvue. “i2o Retail brings exceptional expertise and insight to the industry, making them the ideal partner to complement our solutions.”
