New partnership will empower Sam’s Club Members to better discover the brands and products they like most
Pacvue, a leading enterprise software suite for brands, sellers and agencies to manage their eCommerce business, announced a partnership and first-to-market API integration with Sam’s Club Members Access Platform (Sam’s Club MAP). Through this partnership, Sam’s Club MAP Advertisers will have access to search and sponsored product ads via Pacvue, enabling brands to better reach and engage with Sam’s Club members at the right moment of discovery and purchase.
With Sam’s Club MAP, we are building partnerships and ads experiences that are additive to our member’s experience,” said Austin Leonard, head of sales for the Sam’s Club Member Access Platform.
Sam’s Club MAP is the access and ads program for Sam’s Club, a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Launched in June of this year, Sam’s Club MAP is dedicated to providing members with a shopping experience that is easy, convenient and personalized. Sam’s Club MAP’s additive ads experiences provide agencies, ad tech platforms, suppliers and marketers with the tools, experiences and opportunities to help members discover new products at the time they need and want them.
“At Sam’s Club, we know our members and we know our curated assortment of items. We know how to predict what our members want and need with great precision. With Sam’s Club MAP, we are building partnerships and ads experiences that are additive to our member’s experience,” said Austin Leonard, head of sales for the Sam’s Club Member Access Platform. “Search is such a key part of the member shopping experience, and through this first-to-market partnership with Pacvue, we are able to extend this member-centric experience to our brand partners as we continue on our mission to make our self-service platform and sponsored product advertisements easy to buy, easy to sell and easy to operate.”
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Built by eCommerce veterans and supported by an expert team of practitioners dedicated to guiding eCommerce advertisers through new ad strategies, Pacvue is uniquely positioned to help brands personalize and effectively engage with members through Sam’s Club MAP.
“Sam’s Club MAP is dedicated to putting members first, and Pacvue is providing brands with the insights and tools they need to make this happen,” said Melissa Burdick, co-founder and president of Pacvue. “This unique partnership will help Sam’s Club Members better discover the brands and products they like most while providing Sam’s Club MAP and their brand partners with deep, actionable insights into improving the shopping experience for millions of existing and future Sam’s Club Members.”
