SalesTech Star

Outsell Partners With Better Car People to Boost Dealership Productivity Through Outbound Customer Engagement

Partnership helps tight-staffed dealers make the most of each day by outsourcing time-consuming outbound customer engagement

Outsell, the only A.I.-driven customer data and engagement platform for the automotive industry, announced a new productivity boost for tight-staffed automotive dealers through the company’s new partnership with outbound customer engagement leader Better Car People.

Through the partnership, Outsell harnesses its powerful A.I. platform to identify relevant and targeted sales opportunities using dealers’ first-party customer data. From there, experienced customer contact agents at Better Car People conduct personalized, outbound engagement to further filter down to customers who are ready to make a purchase.

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“Helping consumers discover their next vehicle takes the right connections — the right shoppers, the right time, the right way — and that’s a tall order for any dealer,” said Mike Wethington, CEO of Outsell. “The simple truth is, there just aren’t enough hours in the day for today’s dealership professionals. But now, we’re doing the legwork for our dealership customers.”

The partnership expands upon Outsell’s existing suite of capabilities including A.I., data management, omnichannel communications, customer content libraries and more.

“By teaming up with Better Car People, we’re able to take what may perhaps be one of the oldest marketing channels but is still in many cases one of the best — that is to say, the telephone — and integrate it into Outsell’s omnichannel customer engagement platform via Smart Phone lines,” Wethington said.

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Dealerships that have adopted smartphone capabilities report strong results compared to their traditional efforts. On average, dealers that leverage outbound, phone-based customer engagement see:

  • 21% appointment rate
  • 2x increase in appointment rate
  • 50% lift in vehicles sold
  • 4x increase in return-on-investment

“The results speak for themselves,” Wethington said. “Dealers who use Outsell + Better Car People get more time back in their day to focus on doing what they do best — helping people find the car that’s right for them.”

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