SalesTech Star

Orbee to Integrate Anderson Economic Group’s Local Market Insights and Next-Gen Predictive Modeling

Patented predictive modeling technology, deep customer insights to be made available to customers of leading data platform provider Orbee.

Orbee, a leading provider of customer experience middleware for dealerships, announces integration with decision modeling from research firm Anderson Economic Group (AEG). Through this new relationship, the firms will give dealerships and other automotive organizations clearer insight, helping them to determine which strategies will produce the strongest consumer response.

Complementing Orbee’s already robust dealership offerings, this enhanced solution offers advanced statistics and probability. “AEG has long been preeminent in providing dealers with consulting advice and expert testimony,” said Peter Fong, chief commercial officer at Orbee and former executive at Ford and Chrysler. “They’ve worked with hundreds of dealerships representing every major brand.”

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We need new ways to model proprietary dealership data. This offering will identify the best next action to engage customers considering a vehicle purchase or servicing,” stated Atul Patel, Co-Founder & CEO of Orbee

Orbee helps dealerships to aggregate and connect their first-party data, and to implement omnichannel marketing campaigns. “We need new ways to model proprietary dealership data. This offering will identify the best next action to engage customers considering a vehicle purchase or servicing,” stated Atul Patel, co-founder & CEO of Orbee.

The integration of Orbee and AEG systems will support auto dealers in making informed decisions regarding business operations that include inventory, marketing, used car stock, service operations, capital expenditures, and relocation options.

“I’m pleased to be at NADA in Dallas to announce that Rapid Recursive® technology will be offered to auto dealers through the Orbee platform,” said Patrick L. Anderson, principal & CEO of Anderson Economic Group. “This next-gen decision modeling is critical for dealers adapting to a fast-shifting auto market.”

Orbee and AEG will attend the NADA Show in Dallas, Texas from January 26-29, 2023. Stop by the Kay Bailey Hutchison Convention Center and visit Orbee booth #3025 in Hall C to learn how Orbee and AEG can level up your business strategies.

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