SalesTech Star

Ombori and Bambuser Enter Strategic Partnership for Digital Omnichannel Experiences – Launching Virtual Queuing System

Partnership combines live streaming with seamless display and mobile experiences in public environments to delight visitors and build relationships with brands

Interactive live shopping provider Bambuser and interactive retail technology company Ombori announce a strategic partnership to jointly launch the next generation of digital store experiences.

For several years, retail has faced new challenges and changed at a rapid pace. As a consequence of the ongoing pandemic, that pace of change has increased dramatically, exposing today’s retailers to the immediate need to transform their stores for imminent consumer needs, behavioral changes, and trends.

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Ombori Grid is a platform that powers digital experiences in physical spaces by offering ready-to-use, customizable, modular solutions for interactive screens and mobile devices in-store. One-to-One is a SaaS solution and part of Bambuser’s Live Video Shopping suite that allows retailers to offer highly-personal live streaming interactions with experts from across store locations to shoppers directly via mobile, tablet, or computer.

Ombori and Bambuser have today teamed up to offer the next generation of innovative solutions to support retailers in their ambitions of creating seamless omnichannel experiences. The new partnership combines Ombori’s re-usable architecture’s strength and flexibility that bridges Cognitive Services, IoT, Mobile Phones, and Digital Signage with Bambuser’s proprietary live streaming solutions.

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By using Omni-queue, the store staff can handle a combination of physical and online visitors in the same queue, which creates efficient use of staff resources. At the same time, a visitor can easily be switched to an online specialist in a different location (eg, in another store or working remotely) to give them the best possible service. The companies’ first joint customer is Kjell & Company, one of Scandinavia’s leading consumer electronics retailers.

Andreas Hassellöf, CEO of Ombori, said, “Together with Bambuser, we will offer the market’s most efficient omnichannel solution for gaining and retaining customers. The entire workflow will be automated, which creates a friction-free process and a clear overview of the workload throughout the chain. This leads to more productivity, increased customer satisfaction, and hence profitability.”

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