Collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences
NielsenIQ , a global leader in consumer intelligence, announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end‑to‑end data foundation that transforms how U.S. retailers power digital shopping experiences.
As retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also reflects NIQ’s broader strategy to help clients turn complex data into actionable, AI-enabled decisioning systems.
The collaboration brings together NIQ Brandbank’s standardized product content with Prodx’s enriched, highly structured data, creating a unified solution designed to support more intelligent and personalized digital shopping experiences.
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Through this collaboration, retailers gain access to a comprehensive data ecosystem that enables:
- Standardized and enriched product content ready for activation
- Faster deployment via real-time APIs
- Improved search, discovery, and recommendations
- Stronger retail media performance and shopper conversion
“This collaboration represents a significant step forward for retailers seeking to deliver more meaningful and frictionless digital shopping experiences,” said Steve Burdett, Global Group Commercial Director, NIQ Brandbank. “By combining NIQ Brandbank’s trusted product content with the structured, experience‑ready data provided by Prodx, we are enabling retailers to activate personalization and innovation at a scale that was previously difficult to achieve. Together, we are creating a stronger, more intelligent data foundation that directly supports shopper satisfaction, retailer growth, and future‑ready digital transformation.”
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Retailers using Prodx’s structured data have demonstrated significant commercial benefits, including increased add‑to‑cart revenue, stronger retail media performance, and meaningful improvements in shopper conversion. By integrating NIQ Brandbank’s high‑quality product content with Prodx’s proven personalization technology, the collaboration offers a scalable pathway for retailers seeking to enhance e‑commerce usability, strengthen customer loyalty, and deliver more relevant, individualized shopping journeys.
“Retailers have long recognized the value of personalization, but the lack of clean, structured data has held back their ability to deliver it effectively. Collaborating with NIQ Brandbank allows us to close that gap,” said Matt Vezzani, Co-Founder & CBO, Prodx. “With NIQ Brandbank’s standardized supplier content and Prodx’s enrichment and real‑time APIs, retailers now have a complete, end‑to‑end solution that strengthens every digital touchpoint from search and browse to recommendations and retail media performance. We’re excited to bring this combined capability to the U.S. market.”
