Strategic partnership establishes a single solution for enterprises to vet and authenticate phone calls – establishing a secure foundation for branded calling
Neustar, Inc., a TransUnion company, and Transaction Network Services (TNS) have announced a strategic partnership to provide enterprises the ability to vet and authenticate calls across the largest cross-carrier distribution in North America, through one single point of entry. Through direct network integration with major wireless and wireline carriers, this partnership helps enable secure, trusted calls to more than 360 million U.S. consumers – including the 36% of households that rely on landline phone service.
By providing the ability to both validate legitimate enterprises and authenticate calls through one platform, Neustar and TNS are helping protect subscribers from phone scams, support enterprise-to-consumer communication, and restore trusted calls to the telecom ecosystem. Components include:
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- Vetting and Registration: Leveraging a proven approach, Neustar and TNS established best practices to validate the legitimacy of enterprises, and confirm they have the right to use associated telephone numbers and caller data so they can more rapidly vet and register telephone numbers.
- Authentication: Through a standards-based approach, this partnership provides new functionality to enterprises and contact centers so they can participate fully in the call authentication process. Using Out-of-Band SHAKEN, for instance, automates the end-to-end process of digitally validating calls.
“Leading the initiative of restoring trust to voice is a prime directive for TNS and this partnership,” said Bill Versen, president of the Communications Market for TNS. “Finally, enterprises have a way to verify and authenticate outbound calls through a single point of entry. This unified, cross-carrier platform now sets the stage to enable enterprises to provide consumers the enhanced information that they’re looking for. Successfully combatting call spoofing and robocalls requires collaboration. We’d like to see other companies embrace this approach with us.”
Branded calling gives consumers a reason to answer calls by enabling enterprises to add their brand name, call reason, logo, and more to the mobile display. This capability delivers a superior customer experience and can help dramatically increase call answer rates, improve customer engagement, and drive revenue back to enterprises.
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