Mytheresa and Kibo: A Partnership That Caters to the Varied Needs of Global Luxury Online Customers
Kibo, the leader in unified commerce, announced today that luxury fashion online retailer Mytheresa achieved an uplift in add-to-cart rates, reduced mobile bounce rates, significantly increased newsletter signups, and improved conversion rates in China. Since 2016, Mytheresa has leveraged Kibo’s testing and personalization capabilities to improve conversion rates and personalize content to cater to different market needs around the world. Through a close collaboration with Kibo, Mytheresa can easily deliver personalized experiences for their global luxury client base.
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“We needed a partner that would make it easy for us to deliver unique and personalized experiences for our customers around the globe. Kibo Personalization has helped us across both of these goals with excellent customer service and an intuitive platform that our marketing teams can use with ease”
“We needed a partner that would make it easy for us to deliver unique and personalized experiences for our customers around the globe. Kibo Personalization has helped us across both of these goals with excellent customer service and an intuitive platform that our marketing teams can use with ease,” said Sebastian Dietzmann, COO & Managing Director of Mytheresa.
Mytheresa knew they needed a data-centric approach in their personalization efforts in order to offer the world’s most coveted luxury fashion designers to a customer base in 133 countries and eight different languages. The collaboration with Kibo streamlined the testing and personalization strategy across markets with a clear focus on speed of implementation, testing capabilities and customer insights generation. Simultaneously Kibo helped implement different workflows without halting the flawless and smooth customer experience, which is a core value at Mytheresa.
“Mytheresa is a global online leader in the luxury segment with a high bar for quality experiences on their site. Both their designer brand partners and their customers need to have a frictionless experience working with Mytheresa, and we are excited to be part of their personalization strategy to achieve that goal,” said Brian Wilson, Chief Operating Officer at Kibo.
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