Joint Marketing Effort and Deep Technical Integration Unlocks New Capabilities, Giving Brands New Ways to Increase Traffic, Engagement, and Loyalty Program Utilization
Mobivity Holdings Corp., a provider of technology connecting mobile gaming audiences to real-world brands and offers, announced a strategic partnership and technical integration with Paytronix, the leading provider of loyalty and guest engagement solutions. This partnership expands capabilities for Paytronix customers, giving their vast network of brick-and-mortar brands new ways to increase loyalty program utilization and drive higher engagement of current and lapsed customers through Connected Rewards programs.
Once connected, users will seamlessly receive loyalty points for downloading and playing mobile games resulting in increased engagement and in-store purchases.
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This benefit requires little to no effort from retailers and brands. It makes it fast and easy to participate in Connected Rewards programs and tap into the massive mobile gaming audience. The benefit to retail and brand consumers is a frictionless reward delivery and redemption process. This motivates current and lapsed customers to utilize the loyalty program more often, resulting in more store visits with higher order values.
“We are thrilled to partner with Paytronix and offer their entire network of brands an effortless way to engage with the rapidly-growing mobile gaming community,” said Bryce Daniels, President of Mobivity. “By integrating our connected Rewards technology with the Paytronix loyalty platform, we are bridging the gap between digital engagement and in-store loyalty programs, collectively driving more value for brands and their customers.”
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“Paytronix is committed to helping our clients create meaningful connections with their guests wherever they gather,” said Jeff Hindman, CEO of Paytronix. “Our partnership with Mobivity will allow our brands to effectively tap into the mobile gaming world and reward their loyalty members for engaging with interactive content. We’ve seen brands experiment with the gaming space through integrations with Roblox and other games to great success. As we strive to provide brands with new creative and unique opportunities to interact with guests, the gaming space is an effective channel for driving in-store purchases and increasing overall loyalty.”
The partnership between Mobivity and Paytronix opens the door for Mobivity to offer its Connected Rewards programs to Paytronix’s extensive client base, which includes thousands of restaurants, retailers, and convenience stores across the United States. To learn more about how Mobivity can connect your brand’s offers and rewards to engaged mobile gamers,
