Mindmatrix, the next-gen PRM, Partner Marketing & Sales Ecosystem Enabler, prioritizes Customer Centricity, Innovation, Community Building & Global Expansion in 2024

Partner Management & Channel EnablementArtificial Intelligence (AI)Sales & Marketing

By STS News Desk On Jan 29, 2024

Mindmatrix, the next-gen PRM, Partner Marketing & Sales Ecosystem Enabler, prioritizes Customer Centricity, Innovation, Community Building & Global Expansion in 2024

Setting the stage for unparalleled customer service, expansion into new markets, and technological advancements on the product front, Mindmatrix is primed to redefine industry standards this year.

After a remarkable 2023, Mindmatrix, the next-gen PRM (Partner Relationship Management), partner marketing and sales ecosystem enablement solution provider, is geared up for an extraordinary 2024. Steering into 2024, Mindmatrix sets its sights on a year defined by exemplary customer service, even better product features and growth. 2024 will see Mindmatrix investing heavily into technology and AI with the aim to enhance its partner marketing and PRM software, Bridge 5.0.

Harbinder Khera, CEO at Mindmatrix said “Every milestone we achieved in 2023 and everything we plan to do in 2024 underscore our dedication to nurturing strong client relationships while delivering unparalleled solutions.”2023: A Quick RecapHarbinder Khera, CEO at Mindmatrix said “Every milestone we achieved in 2023 and everything we plan to do in 2024 underscore our dedication to nurturing strong client relationships while delivering unparalleled solutions.”

The New Office: A Testament to Mindmatrix’s Customer-Centric Culture

In 2023, Mindmatrix expanded its Global Presence with a new India office, 110,00 SF space, Green Building accommodating more than a thousand professionals, with a focus on offering global support and services to Mindmatrix clients around the clock, 5 days a week.

The Mindmatrix Partner Marketing University & Certification Course: A Resounding Success

Last year also marked the launch of the Mindmatrix Partner Marketing University & Certification Course. Mindmatrix’s Partner Marketing University offers an extensive partner marketing course, free of cost, that covers every angle of partner marketing comprehensively. Designed for busy professionals, Mindmatrix’s partner marketing course provides bite-sized content that is interesting, easy-to-consume and understand. Offering over 25 hours of Partner Marketing content, the course includes videos, PDFs, presentations, interactive quizzes and even ready-to-deploy partner marketing templates. Within a month of its launch, the course attracted over 100 sign-ups, from current and aspiring partner marketing professionals.

European Expansion: New Milestones in Global Reach

Mindmatrix has also announced its expansion into the United Kingdom and the broader European, Middle Eastern, and African (EMEA) markets. The company is establishing its new office in Oxford, UK, to better serve its growing customer base and further extend its reach in the region. In a strategic move to facilitate this expansion, Mindmatrix has welcomed Akash Singh as its GTM Strategy Lead in the UK. Akash Singh will play a pivotal role in spearheading Mindmatrix’s operations in the UK and will focus on establishing a strong foothold in the EMEA market, beginning with a primary emphasis on Europe.

Powering up the Mindmatrix Partner Marketing Software, Bridge with AI Integration

Mindmatrix will continue to lead the charge in innovation by integrating artificial intelligence (AI) into its partner marketing software platform, Bridge. This strategic incorporation operates at two pivotal levels within the system. Firstly, at the content generation level, Bridge will be integrating with generative AI such as ChatGPT empowering users to curate and create compelling content seamlessly. Secondly, leveraging AI for influencer-based video marketing amplifies the platform’s capabilities, enabling targeted, data-driven video marketing that resonate with audiences effectively.

Harbinder Khera, CEO Mindmatrix, expressed his excitement about the company’s direction, stating, “As we step into 2024, our vision is crystal clear—to set new benchmarks in customer service, technology, innovation and community-building. Every milestone we achieved in 2023 and everything we plan to do in 2024 underscore our dedication to nurturing strong client relationships while delivering unparalleled solutions.”

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