First introduced through Plug & Play, Miles – the multi-modal startup that rewards all forms of travel, and Stellantis – the world’s fourth largest OEM, have created an industry-first white-label solution that rewards and engages Stellantis customers, in an effort to drive more revenue and brand loyalty.
Stellantis: one of the world’s largest OEMs innovating in the transportation space.
Miles: a mobility-based startup from Silicon Valley that rewards all forms of travel.
These two parties were introduced through a Plug and Play dealflow, and have now created a success story that proves that the pursuit of innovation is the key to the future. Fast forward to today and now Stellantis is seeing 4x the retention rates of the industry standards and an astounding 4.8 stars / 5 stars rating on the App Store.
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How It Happened
Stellantis was searching for a way to reward and connect with its customers beyond the typical automobile rewards program. What they set out to do was build a loyalty program where their brand is front and center across many forms of commerce for their customers. That’s where Miles came in, a startup based out of Redwood City, California, which created an all-in-one loyalty solution. After a fruitful 6-month pilot experience, the partnership blossomed into “an unparalleled integrated rewards program.”
The Goals of Stellantis Miles
The OEM set out to achieve three principal goals as stated in the official case study:
- Boost customer value by being the first automaker to offer an Integrated Rewards Program.
- Enable customers of Stellantis brands to earn miles and redeem exclusive perks and personalized rewards for all of their travel.
- Drive engagement and increase brand loyalty among customers of Stellantis brands.
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Where It Stands
Over 100,000 Stellantis customers are now getting rewarded by the multi-modal capabilities of the Stellantis Miles app. Incredibly enough, 500 million miles traveled have now been awarded using the app!
With 450+ rewards available, both from popular companies and their own branded offers, the white label has been a source of increasing revenue streams for Stellantis. Altogether, their customers have generated $500,000+ in transactions across 250,000 redemptions. Most importantly, valuable customer insights are allowing the OEM to integrate learnings into their systems in order to open new avenues for engagement and revenue.
