Martello Technologies Group Inc., (“Martello” or the “Company”), a leading developer of enterprise digital experience monitoring (“DEM”) solutions announces the launch of its channel partner program and welcomes partner LDI to the program. Martello’s partner program allows managed service providers (MSPs) and value-added resellers (VARs) to bring the benefits of Martello’s Microsoft 365 and Microsoft Teams digital experience monitoring platform to small and medium sized enterprises (SMEs). LDI, a New York-based leader in the supply, sale and service of digital office technology with more than 7,000 small and medium sized enterprise customers, has joined the program.

Martello’s partner program, which includes training, automated service-level agreement (SLA) management and co-marketing is designed to help partners provide value added services with complete visibility of Microsoft 365 and cloud/hybrid service delivery. Microsoft 365 and Microsoft Teams are now widely used by businesses, but limited visibility into cloud service performance and the complexity of hybrid service delivery create challenges managing solution performance and user experience. This partner program creates a significant opportunity for partners in the global Microsoft ecosystem to provide more value to their customers, centered on delivering user experience monitoring and optimization to enhance their SLA offers.

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Microsoft partners are crucial providers of Microsoft 365 to SMEs that account for more than 60% of the global workforce. There are more than one million enterprises using Microsoft 365 globally, and Gartner forecasts that by 2024, 50% of them will use a third-party software tool to monitor the Microsoft 365 experience, up from less than 10% in 2020. Partners at any stage of cloud maturity, supported by a dedicated Martello partner manager, can easily improve their Microsoft 365 and Microsoft Teams customer offering and develop new revenue streams with Martello digital experience monitoring and optimization. The partner program is expected to increase the number of Microsoft users on Martello’s DEM platform through FY22.

LDI provides digital office technology to 7,000 clients in over 30 states. Their clients operate in the legal, accounting, higher education, not for profit and healthcare sectors and typically have 150-300 employees. Throughout their 20 years in business, LDI has evolved to meet the needs of their clients, and today they have developed a strong ecosystem of vendors that allow them to bring unique value to cloud communications and managed IT services: “Partnering with Martello Technologies brings us unique new tools to differentiate from competitors and drive additional services revenue as part of our collaboration and communication offering to clients”, said Robert Handel, Senior Director of LDI Cloud Services. “Martello’s DEM solutions strengthen the world-class service we bring to our clients, by enabling our team and our clients to proactively view, monitor and resolve issues related to Microsoft 365 and Microsoft Teams performance and user experience.”

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“We’ve built a partner program that will give any Microsoft partner a simple and cost-effective path to revenue from value-added digital experience monitoring and optimization services”, said Mike Danforth, VP global sales and partnerships at Martello. “The small and medium enterprises who rely on these trusted advisors can now achieve the benefits enjoyed by large enterprises using Martello DEM to reduce downtime, improve employee productivity and maximize their return on the Microsoft 365 investment”.

Martello DEM for Microsoft 365 and Microsoft Teams

Martello’s DEM solutions monitor the performance and user experience for Microsoft 365, with a focus on the popular Microsoft Teams video conferencing application, which is used by more than 500,000 businesses globally. Synthetic transaction monitoring of Microsoft 365 and Teams provides pre-event alerting of performance issues, together with correlation of performance and status data from integrated IT service monitoring tools and cloud platforms including AWS and Google Cloud. Together, these capabilities provide unique insight into the entire IT infrastructure supporting Microsoft 365 performance from end-to-end. Martello will strengthen this offering in 2021 for the partners in its program with real user monitoring, which monitors actual user activity, regardless of where the user is located, and active network path monitoring, which provides a clearer picture of the network path taken by every Microsoft action.

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