LivePerson, a global leader in conversational AI, in partnership with Innova Medical Group, the world’s largest manufacturer of rapid antigen test kits and leader in COVID-19 testing solutions globally, today announced the launch of BELLA Health with Innova, a first-of-its-kind COVID-19 rapid testing experience with AI-guided instructions to ensure accuracy.
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This new experience is being evaluated in the first-ever, large-scale at-home rapid testing study in the United States, led by Dr. Michael Mina, an assistant professor of epidemiology at Harvard T.H. Chan School of Public Health. Innova’s test, which has been authorized for use in the U.K. and the EU, is currently being used as a vital part of Operation Moonshot, the U.K. government’s ambitious mass testing protocol to safely reopen schools and the economy. Innova is also conducting clinical evaluations in an effort to gain Food and Drug Administration (FDA) Emergency Use Authorization (EUA) in the United States.
While the clinical study with Citi focuses on evaluating use of the self-administered rapid antigen COVID-19 tests through the platform, BELLA Health plans to ultimately expand its platform to provide digital support for at-home testing for a variety of healthcare screenings from a selection of different diagnostic testing makers.
“Testing as Americans know it today simply isn’t convenient, affordable, or even accessible. Through the power of conversational AI, BELLA Health aims to become the low-cost, effective solution our communities need to enable at-home testing,” said Rob LoCascio, founder and CEO of LivePerson. “BELLA Health is designed to minimize human error and support users during home testing, and the study with Citi is intended to show it can be used effectively for COVID-19 testing at scale.”
Innova’s Rapid Antigen COVID-19 test used in this study provides results in 20 minutes or less. By combining the test with BELLA Health’s AI-guided digital experience, the study with Citi is intended to show that users are able to:
- Interact with a virtual assistant to walk through the testing process step-by-step
- Reduce common self-testing errors to support proper testing procedures
- Increase confidence in test results and next steps
- Generate a health pass used to allow physical access to workplaces
LivePerson and Innova are uniquely suited to meet the strong consumer demand for at-home rapid COVID-19 testing. BELLA Health’s compassionate conversational experience is fully built on LivePerson’s leading Conversational AI technology, which is also helping simplify vaccine appointment scheduling for two U.S. states. Innova Medical Group currently produces 15 million highly accurate and cost-effective rapid antigen tests per day for global use. With FDA authorization, BELLA Health with Innova could be applied to the needs of any business, academic institution, or other organization in the U.S. The app will also enable users to connect with BELLA Health community experts for support, questions, or concerns.
Citi, the leading global bank, is participating in the study to evaluate BELLA Health with Innova’s ability to provide at-home testing for their employees working onsite. To launch the testing program, Citi is inviting employees in their bank branches and trading floors to opt in to the study. Employees test themselves at home three times per week, submit answers to a health screening daily, and receive digital health passes to come into their work location based on their test results.
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